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PRD: Enterprise CMS Platform Migration

FinTech Web Platform — Legacy Monolithic CMS to Modern Composable Stack


Overview

This repository contains the Product Requirements Document for the end-to-end migration of an enterprise CMS supporting a FinTech organization's public-facing website — 500+ pages serving over 100 million annual visitors — from a legacy monolithic CMS to a modern composable architecture built on Contentful, React/Next.js, and AWS CloudFront.

This is an active, in-progress initiative. The PRD reflects a live project with real status tracking, realized risks, and metrics updated as milestones are reached.

📄 Read the full PRD →


Outcomes

Metric Result Status
Annual license cost savings $1.1M+ 🟡 In Progress
Release frequency Biweekly → 3x per week ✅ Achieved
Page load improvement (highest-traffic page) 40%+ ✅ Achieved
Article authoring time reduction 50%+ ✅ Achieved
Pages migrated across 5 lines of business 500+ 🟡 In Progress

What This Demonstrates

Large-scale platform migration ownership — This PRD covers a migration of 500+ pages across 5 lines of business, with direct implications for engineering velocity, infrastructure cost ($1.1M+ in annual license savings), and customer experience performance. It shows how I manage scope, stakeholders, and sequencing on a multi-year initiative.

OKR-driven requirements — Goals are structured as measurable OKRs with key results tied to specific, trackable outcomes — license cost elimination, release frequency, Core Web Vitals thresholds, and authoring time reduction. Success metrics are tracked with live status (✅ Achieved / 🟡 In Progress / 🔴 Not Started) rather than left as theoretical targets.

Risk management with realized outcomes — The risks section includes both anticipated and realized risks — organizational change resistance, migration tooling complexity, design system inconsistency — with documented mitigations. Including realized risks reflects honest post-hoc documentation rather than idealized pre-launch planning.

AI-assisted engineering integration — The PRD documents the introduction of AI coding assistance to accelerate migration utility development — a meaningful organizational shift for a team historically cautious about adopting new technologies. This reflects product judgment about when emerging tools create genuine leverage vs. noise.

Multi-persona scope — Four distinct personas are documented: Content Author, Platform Engineer, Line of Business Stakeholder, and Site Visitor. Each has distinct success criteria that are tracked independently — not collapsed into a single generic "user."


Document Metadata

Product Enterprise FinTech Web Platform
Document Type Platform PRD
Status In Progress
Timeline 18 months · Target completion June 2026
Stack Contentful · React / Next.js / TypeScript · AWS CloudFront + S3 · GitLab CI/CD · Terraform

Related Artifacts

Artifact Description
PRD: E-Commerce CMS Platform Migration Related platform migration PRD — different domain (e-commerce vs. fintech), similar migration pattern

About

Platform PRD for migrating a 500+ page FinTech web platform from a legacy monolithic CMS to Contentful + Next.js on AWS — covering OKRs, personas, architecture, risks, and live migration status

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