docs: add spacetastic story to AWS Getting Started DOC-1332

docs/docs-content/getting-started/aws/aws.md

@@ -9,7 +9,52 @@ tags: ["getting-started", "aws"]
 ---
 
 Palette supports integration with [Amazon Web Services](https://aws.amazon.com). You can deploy and manage
-[Host Clusters](../../glossary-all.md#host-cluster) in AWS.
+[Host Clusters](../../glossary-all.md#host-cluster) in AWS. The concepts you learn about in the Getting Started section
+are centered around a fictional case study company. This approach gives you a solution focused approach, while
+introducing you with Palette workflows and capabilities.
+
+## Case Study
+
+Spacetastic Ltd., our fictional example company, is on a mission to teach its users about space. They have assembled a
+team of phycists and engineers who are passionate about astronomy and the universe. They are a start up that is gaining
+popularity, as they expand their dashboards and grow their subscribers. Their small team has been in charge of
+developing new features alongside scaling and maintaining their infrastructure, but they are dedicated to providing the
+best astronomy education platform on Planet Earth.
+
+> "I'm the resident space expert around here!" says Anya, Lead Astrophycist, with a beaming smile. "My mission is to
+> make astrophysics, the science of space, accessible to everyone."
+>
+> "I'm here to support you and your mission. I build all the dashboards, pages and features that bring your vast space
+> knowledge to our users in a beautiful visual format!" says Wren, Founding Engineer.
+>
+> Kai smiles and nods. "I work closely with both Wren and Anya. As Platform Engineer, I ensure that our platform is
+> reliable and scalable for everyone around the world, and beyond!"
+>
+> Meera, Head of Cybersecurity, is the final member of the Spacetastic team. "Let's not forget about the security of our
+> platform. I make sure that all our systems are designed and implemented with security in mind, the true SecDevOps
+> way."
+
+![Meet the Spacetastic team](/getting-started/getting-started_landing_meet-the-team.webp)
+
+The team has deployed their services to a single cloud provider. They rely on Kubernetes for the reliability and
+scalability of their systems. The team must ensure the systems are secure, patched regularly, scalable, and meet
+reliability SLA of at least 99% uptime. The following diagram presents an overview of their systems.
+
+![Spacetastic system diagram](/getting-started/getting-started_landing_spacetastic-systems.webp)
+
+While the system architecture they have chosen was a great place to start, the team soon face common challenges that
+many growing organisations encounter with Kubernetes.
+
+> Wren hurriedly walks into the office, looking at their phone with a worried expression. "Users are reporting that our
+> systems are down on social media! This must be related to the new feature we have just released."
+>
+> Meera looks up from their monitor. "I've also received an alert about a new zero-day vulnerability. We need to patch
+> our services without further downtime, as soon as you are able to stabilize our platform."
+>
+> "Team, we need to rethink our platform engineering tools. We need a solution that can help us scale and deploy with
+> confidence, ultimately supporting the growth of our company." says Kai with a determined look.
+
+![Kubernetes challenges](/getting-started/getting-started_landing_kubernetes-challenges.webp)
 
 ## Get Started
 

docs/docs-content/getting-started/aws/setup.md

@@ -9,7 +9,28 @@ tags: ["getting-started", "aws"]
 ---
 
 In this guide, you will learn how to set up Palette for use with your AWS cloud account. These steps are required in
-order to authenticate Palette and allow it to deploy host clusters.
+order to authenticate Palette and allow it to deploy host clusters. The concepts you learn about in the Getting Started
+section are centered around a fictional case study company, Spacetastic Ltd.
+
+The Spacetastic team decide to look for an external solution that can help them scale and manage their Kubernetes
+services. Partnering with a team of Kubernetes experts allows them to focus on expanding their astronomy education
+platform, instead of spending countless hours migrating and rehosting their services. They identify the following list
+of features that their new platform should provide.
+
+- Simplified Kubernetes cluster deployment process across cloud providers.
+- Cluster maintenance and security patching across environments.
+- Monitoring and observability of Kubernetes workloads.
+
+> "I have so many ideas for new features for our backlog." says Anya, Lead Astrophycist. "Our community of space
+> explorers want to keep learning, so we shouldn't slow down our implementation cycle."
+>
+> Kai nods knowingly. As a Platform Engineer, they agree with Anya's concerns. "I've done some research on Kubernetes
+> orchestration solutions. It seems that Palette has all the capabilities we need to help us grow."
+>
+> "I agree with both of you, but I want to review the developer experience in detail before we agree to implement a new
+> solution in production." says Wren, whose main concern as Founding Engineer is to ensure developer velocity does not
+> decrease. "Let's reach out to Spectro Cloud to create an account. Then, we can make an informed decision after we
+> complete their Getting Started tutorials."
 
 ## Prerequisites
 
@@ -55,3 +76,12 @@ You can verify your account is added.
 Now that you set up Palette for use with AWS, you can start deploying Kubernetes clusters to your AWS account. To learn
 how to get started with deploying Kubernetes clusters to AWS, we recommend that you continue to the
 [Create a Cluster Profile](./create-cluster-profile.md) tutorial to create a full cluster profile for your host cluster.
+
+After following the detailed Palette setup instructions, the Spacetastic team have added their cloud accounts on the
+Palette dashboard. They are ready to learn about Palette.
+
+> "The Spectro Cloud team has provided our Palette accounts" says Kai. "I have followed their setup guide and have added
+> our cloud accounts. I can already tell at a first glance that they offer many Kubernetes customization features."
+>
+> Wren joins Kai in looking at the Palette dashboard. "I'm interested to learn more, but I never believe in _magic_
+> solutions. Let's review their Getting Started material together to ensure that it's a good fit for us."