Welcome to Snowplow, the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the value of its customer behavioral data to fuel AI, advanced analytics, and personalized experiences from their central data platform.
Thousands of organizations like Burberry, Strava, and Auto Trader rely on Snowplow to collect, manage, and operationalize real-time event data from their central data platform to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities.
Snowplow is built from the ground up to not only lay the foundation for an organization's advanced analytics use cases, but to also power machine learning and AI use cases, including those powered by generative AI.
Key benefits of Snowplow’s next-gen CDI:
- Data depth and quality
- Centralized data governance
- Real-time operationalization
- Privacy and compliance
- AI and BI-ready behavioral data
- “Glass-box” technical architecture capable of processing billions of events per day
- Over 20 SDKs to collect data from web, mobile, server-side, and other sources
- A unique approach based on schemas and validation ensures your data is as clean as possible
- Over 15 enrichments to get the most out of your data
- Stream data to your data warehouse/lakehouse or SaaS destinations of choice
Book a demo to learn more about the Snowplow Behavioral Data Platform, or have a look at our documentation.
For a DIY approach, consider Snowplow Community Edition. Be aware that Snowplow components are licensed differently depending on their purpose. Read about our different licenses here.
Would rather dive into the code? snowplow/snowplow is the main repository of Snowplow components.
