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Update funnels.mdx #1560

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dorothy-koh Oct 22, 2024
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11 changes: 11 additions & 0 deletions pages/docs/reports/funnels.mdx
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Expand Up @@ -569,3 +569,14 @@ To calculate the actual p-value, we estimate the hypergeometric cumulative distr
In the CDF, the value of any point (X) represents the probability that a random draw would result in fewer conversions P(k < X). 1 - P(k < X) represents the probability that a random draw would result in more conversions P(k >= X).

These two probabilities are used to represent the probability that the selected segment will either outperform (P(k < X)) or underperform (P(k > X)) the overall set of users. Mixpanel takes the higher probability of the two, and calculate the p-value as 1 - max(P(outperform), P(underperform)).

### Can I use the Exclusion Step feature to count each entry into the Funnel for Total Conversions?
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Hi @dorothy-koh , looks like this information is already documented under Exclusion Step. (specifically here)

Perhaps we can reword the existing note about Exclusion step not being used for first step and last step to make it more clear instead of adding it as a FAQ which adds length to the already lengthy page.


Example scenario: The user performs (1) Event A -> (2) Event A -> (3) Event A -> Event B
Exclusion Step: Event A

We will count (1) and (3) as an entry into the Funnel. At (2), the user will drop off. So, there will be two entries (1)(3) into the Funnel, and one conversion (3). Hence, you cannot use the exclusion step to count each entry into the Funnel.

Example reports for reference from our demo dataset:
- [User activity](https://mixpanel.com/s/2it5gE)
- [Funnel](https://mixpanel.com/s/2CpCuq)