Feature: External GTM #83
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Feature: External Goggle Tag Manager
This feature enables the external integration of the Google Tag Manager. If the external GTM option is selected, no integration code is generated by the plugin itself; instead, the plugin automatically monitors whether the GTM is loaded and ready for use.
What changed?
In the backend module, the option to integrate the Google Tag Manager externally has been added to the "Google Tag Manager" group. If this value is TRUE, irrelevant fields in the module get hidden. In the frontend, the GTM will not be integrated by the module. Instead, the plugin checks whether the GTM is loaded and ready for use.
Usecase
In scenarios in which the Magento shop is only part of the website or the Google Tag Manager is integrated via services such as external GDPR services, this feature enables the use of the plugin by preventing the implementation of another GTM and at the same time taking into account already loaded GTMs in terms of the GDPR.
Benefits
According to our research, there is currently no Magento 2 GTM/GA4 plugin on the market that enables the integration of an external Google Tag Manager. The MagePal Google Tag Manager plugin would therefore currently be the first and only plugin to integrate this feature and would have a strong USP.