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GTM Agent

An AI-powered Go-to-Market orchestration engine built with LangGraph, demonstrating deep agent delegation, streaming, persistent memory, and production-grade agent patterns.

Live demo: gtm-agent-tawny.vercel.app


What This Demo Shows

This isn't a chatbot. It's a multi-agent orchestration system where a supervisor agent delegates specialized work to sub-agents — each with their own prompt, tools, and output contract. Every LangGraph feature is wired into a real, interactive workflow.

LangGraph Features Demonstrated

Feature What It Does In This Demo
Deep Agents Independent agent nodes with their own system prompts and tool access — not one LLM role-playing Orchestrator spawns 3 sub-agents (Data, Business, PM), each running as a dedicated LangGraph node
Supervisor Delegation A supervisor node routes tasks to the right agent and aggregates results The Orchestrator analyzes the GTM task, determines execution order, and hands off sequentially
Streaming Token-by-token output streamed to the UI in real-time Each agent streams its output live via LangGraph's stream() API — you see every word as it's generated
Checkpointer State persisted at every graph step — pause, resume, rewind, audit MemorySaver checkpointer saves agent state at each node transition; enables thread-scoped session history
Store API Cross-thread persistent memory — facts, preferences, and user data survive across sessions User profiles, past GTM runs, and market data persist across workflows via LangGraph's BaseStore
Middleware Request/response hooks that run before and after every agent node — logging, guardrails, rate limiting Metrics middleware tracks agent latency, token usage, and success rates per node
StateGraph Typed state machine with conditional routing — no spaghetti code The workflow is a StateGraph<AgentState> with typed nodes and conditional edges for routing between agents
Human-in-the-Loop Pause execution, review output, edit, and resume — the interrupt-before pattern The demo pauses before committing the final GTM strategy, letting you accept, edit, or reject the output
Functional API Define agents as composable @task functions instead of rigid class hierarchies Each agent (scoring, retrieval, summarization) is a testable, reusable @task
Long-Term Memory Agent remembers past interactions and user context across conversations The Orchestrator recalls previous GTM runs, user preferences, and market data across sessions

Workflow Architecture

┌──────────────────────────────────────────────────────┐
│                   SUPER AGENT                         │
│              (Orchestrator Node)                      │
│                                                       │
│  ┌───────────┐   ┌───────────┐   ┌───────────┐      │
│  │   DATA    │   │ BUSINESS  │   │    PM     │      │
│  │  Agent    │──→│  Agent    │──→│  Agent    │      │
│  │           │   │           │   │           │      │
│  │ Market    │   │ Strategy  │   │ Timeline  │      │
│  │ Intel     │   │ Personas  │   │ & KPIs    │      │
│  └───────────┘   └───────────┘   └───────────┘      │
│                                                       │
│  ┌───────────────────────────────────────────────┐   │
│  │  Checkpointer (MemorySaver)                    │   │
│  │  Store API (BaseStore — cross-thread memory)  │   │
│  │  Middleware (metrics, guardrails, logging)     │   │
│  │  Streaming (token-by-token to UI)              │   │
│  │  Human-in-the-Loop (interrupt before commit)  │   │
│  └───────────────────────────────────────────────┘   │
└──────────────────────────────────────────────────────┘

Demo Scenarios

Three pre-built workflows that showcase different GTM use cases:

Scenario Agents Used Output
🏥 Healthcare Lead Gen Data → Business → PM 1,247 qualified leads, buyer personas, 6-week outreach plan
📈 Market Expansion Data → Business → PM 3 new regions analyzed, 12-month roadmap, €180K budget
🛡️ Churn Analysis Data → Business → PM Risk segmentation, onboarding fix, 90-day retention sprint

Run Locally

git clone https://github.com/jm27/gtm-agent.git
cd gtm-agent
npm install
npm run dev

The demo runs in simulation mode by default — no API key needed. All agent responses are pre-written to showcase the orchestration flow.

Enable Real LangGraph Agents

Add your LLM credentials to .env:

GTMA_API_KEY=your-key-here
GTMA_LLM_PROVIDER=openai

The backend switches from simulated responses to live LangGraph orchestration with real LLM calls.


Tech Stack

Layer Technology
Framework Next.js 16 (React 19, TypeScript)
Agent Orchestration LangGraph (StateGraph, nodes, conditional edges)
Persistence MemorySaver (checkpointer), BaseStore (cross-thread)
LLM Provider LangChain (OpenAI, Anthropic, Ollama compatible)
Streaming LangGraph stream() → Server-Sent Events → React state
Deployment Vercel (edge functions, automatic HTTPS)
Styling Custom design system (DM Sans, JetBrains Mono)

Why This Matters

Most "AI agent" demos are a chat UI with a single LLM call threaded through a system prompt. This one shows:

  1. Real delegation — independent agent nodes with their own state, not one model switching voices
  2. Production patterns — checkpointer, Store API, middleware, streaming — these are what you need to ship agents to real users
  3. Workflow visibility — see which agent is running, what it's producing, when it hands off
  4. Persistence — state survives page reloads, agent runs are auditable, memory compounds across sessions

Built to showcase agent engineering skills. MIT licensed. Built with Hermes Agent.

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AI-powered Go-to-Market orchestrator — LangGraph agents for market research, lead gen, and strategy

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