misc-plugin

Miscellaneous skills for Claude Code - terminal UI design, copywriting & persuasion frameworks.

Installation

/plugin install misc

Or add the marketplace first:

/plugins marketplace add iamladi/cautious-computing-machine
/plugin install misc

Skills

Persuasion Framework Skills

Based on 5 foundational books on selling and persuasion:

• Breakthrough Advertising (Eugene Schwartz)
• Influence (Robert Cialdini)
• Yes! 50 Scientifically Proven Ways (Cialdini et al)
• Take Their Money (Kyle Milligan)
• One Sentence Persuasion (Blair Warren)

product-validator

Validate product-market positioning using Schwartz's framework.

Use when: Launching a product, pivoting positioning, or unsure how to communicate value.

What it does:

1. Diagnoses audience awareness level (Unaware → Most Aware)
2. Diagnoses market sophistication stage (Direct Claims → Identity)
3. Recommends positioning strategy based on the matrix
4. Generates example headlines and copy approach

conversion-auditor

Comprehensive landing page audit against all 5 persuasion frameworks.

Use when: Landing page isn't converting or you want to optimize.

Audit sections:

• Schwartz alignment (awareness/sophistication match)
• Cialdini's 7 principles scorecard
• NEW/EASY/SAFE/BIG presence check
• Warren's emotional hooks analysis
• Behavioral tactics (loss framing, specificity, etc.)

Output: Scorecard with priority fixes and rewrites.

persuasion-copywriter

Write high-converting copy using all 5 frameworks together.

Use when: Writing landing pages, marketing copy, or sales content.

Process:

1. Position on Schwartz matrix
2. Select Cialdini principles to weave in
3. Trigger NEW/EASY/SAFE/BIG
4. Connect with emotional hooks
5. Apply behavioral tactics

Classic Copywriting Skills

landing-page-copywriter

SaaS landing page copy using PAS (Problem-Agitate-Solution) framework.

copywriting

Direct response copywriting framework.

THE SLIDE (7-step formula):

1. Headline (80% of work)
2. Problem (quantify it)
3. Agitate (make vivid)
4. Credibility
5. Solution (transform)
6. Proof (specific)
7. CTA (benefit)

SO WHAT? CHAIN: Feature → Functional → Financial → Emotional

Design Skills

terminal-ui-designer

Create distinctive, production-grade terminal user interfaces.

Covers: Box drawing, colors, typography, layout, animation, data display.

Agents

market-analyst

Research-based market position analysis using web search.

Tools: Read, WebFetch, WebSearch

persuasion-auditor

Score-based audit against Cialdini's 7 principles, NEW/EASY/SAFE/BIG, and emotional hooks.

Tools: Read, WebFetch

copy-enhancer

Transform bland copy with psychological triggers.

Tools: Read

Framework Quick Reference

Schwartz: Awareness Levels

Level	Name	Copy Approach
1	Unaware	Educate, long copy, no product
2	Problem Aware	Amplify pain, hint at solutions
3	Solution Aware	Present clearly, differentiate
4	Product Aware	Overcome objections, show proof
5	Most Aware	Minimal copy, urgency, CTA

Cialdini: 7 Principles

1. Reciprocity - Give value before asking
2. Commitment - Small yes before big yes
3. Social Proof - Specific, from similar users
4. Authority - Third-party validation
5. Liking - Be conversational, relatable
6. Scarcity - Authentic limits only
7. Unity - Shared identity language

Milligan: NEW, EASY, SAFE, BIG

• NEW: First, revolutionary, finally
• EASY: 3 minutes, no-config, one-click
• SAFE: Guaranteed, trusted by, cancel anytime
• BIG: 74% improvement, 10x faster, $50k saved

Warren: 5 Emotional Hooks

1. Encourage dreams - "Finally achieve..."
2. Justify failures - "Not your fault..."
3. Allay fears - "No risk, cancel anytime"
4. Confirm suspicions - "You were right..."
5. Throw rocks - "Unlike [enemy]..."

License

MIT