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SEO Checklist
Mark Drake edited this page Aug 23, 2024
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1 revision
- Are you using a brief and descriptive title?
- Is the title informative?
- Is the title so long that only a portion is shown in results?
- Are all the words in your title necessary?
- Is the title unique enough to be differentiated from similar content?
- If you need to decide between similar title keywords, investigate which is best with Google Trends
- Is the URL generated from the tutorial?
- Consider your Tutorial Title…
- Can you remove unnecessary words or prepositions?
- Can you add additional descriptive keywords?
- Did you put the purpose of the tutorial in the first sentence?
- Users will only see ~155 characters of description in search results
- Does this space (or the first paragraph of Tutorial Content) accurately describe and summarize the page’s content?
- Did you avoid using generic descriptions or filling the Description with mostly keywords?
- When producing similar content, did you provide unique descriptions for each page?
- Avoid using markdown in the description
- Are you using descriptive words and synonyms where possible?
- When porting content, are you varying language and sentence structure?
- Do they have a descriptive ALT tag?
- Do they have a descriptive filename separated by hyphens (e.g. python-environment-debian.png)?
- Are they optimized for the web? You can use https://tinypng.com/
- Are you describing the page you’re linking to in the anchor text?
- Avoid using generic anchor text like “here” or “article” or the page’s URL
- Avoid creating unnecessary links
- If the tutorial centers around a set of steps like this example, try and be as obvious as possible with the instructions, writing in a way that would be easy for a machine to parse. If Google likes our step headings enough to pull them out as high level instructions, that would be awesome: https://www.google.com/search?client=ubuntu-sn&channel=fs&q=how+to+set+up+a+sudo+user
- Is your text scannable?
- Are you using bolded keywords when helpful?
- Do each of your paragraphs have only 1 main idea?
- Are paragraphs short?
- Duplicate descriptions
- Broken links
- Images with missing alt text
Frequently review content to ensure that it is up to date and update the date when you fully review. Updating the date will help the SEO of the article.
If you have any questions or suggestions regarding our Style Guide, please create an issue and we will follow up accordingly.