feat: Make helm chart names dynamic

[michaelhtm]

Issue #2430

Description of changes:
extra changes:
add labels to roles/rolebindings

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[ack-prow]

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This pull-request has been approved by: michaelhtm

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[ack-prow]

@michaelhtm: The following tests failed, say /retest to rerun all failed tests or /retest-required to rerun all mandatory failed tests:

Test name	Commit	Details	Required	Rerun command
verify-attribution	1a3ee22	link	false	/test verify-attribution
s3-olm-test	1a3ee22	link	false	/test s3-olm-test
ecr-controller-test	1a3ee22	link	true	/test ecr-controller-test
eventbridge-controller-test	1a3ee22	link	true	/test eventbridge-controller-test
iam-controller-test	1a3ee22	link	true	/test iam-controller-test
efs-controller-test	1a3ee22	link	true	/test efs-controller-test
acm-controller-test	1a3ee22	link	true	/test acm-controller-test
pipes-controller-test	1a3ee22	link	true	/test pipes-controller-test
apigatewayv2-controller-test	1a3ee22	link	true	/test apigatewayv2-controller-test
lambda-controller-test	1a3ee22	link	true	/test lambda-controller-test
s3-controller-test	1a3ee22	link	true	/test s3-controller-test
prometheusservice-controller-test	1a3ee22	link	true	/test prometheusservice-controller-test
dynamodb-controller-test	1a3ee22	link	true	/test dynamodb-controller-test
ec2-controller-test	1a3ee22	link	true	/test ec2-controller-test
documentdb-controller-test	1a3ee22	link	true	/test documentdb-controller-test
cloudfront-controller-test	1a3ee22	link	true	/test cloudfront-controller-test
eks-controller-test	1a3ee22	link	true	/test eks-controller-test

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[a-hilaly]

Thanks @michaelhtm ! is app.fullname unique per installation?