The bank(CMB) wants to find out the spending pattern of the customers in order to adapt new strategic plans to retain and reward their customers.
In order to reward the customer or to retain them, they need to know all about their spending patterns. The spending patterns will help them understand to whom they should tailor their loans or the financial products(mutual funds, vehicle loans, Direct/Term deposit account)
- Predict the average credit card consumption of each customer for the next 3 months based on the given data.
- Find which variables affect credit card consumption positively/negatively.
- Find insights on current data.