Sr. Director of Product, Agent Discovery at Zapier. I make the web readable to AI agents.
Most of the web was built for humans clicking links. Agents read it differently, and most of the page is gone by the time they do. I work on the other side of that shift: how sites get discovered, parsed, and chosen by the agents doing the work.
I write it down as I go at timhey.co — field notes, not theory.
- Agentic GTM. Marketing and selling to agents, not just the humans behind them.
- Agent-readable web. Structured data, llms.txt, .md mirrors, the plumbing agents actually check first.
- Building in public. Every experiment ships as a post you can verify against my own properties.
- The files an agent checks before it reads your page
- An agent reads your page as text. Most of it is gone.
- Getting found by an agent is a distribution problem
- Your GitHub repo already logs agent interest. Read it.
- Agentic GTM is two jobs wearing one name
- The industry standardized agent discovery. A spec is not adoption.
- The trust gap nobody is closing
I live in Hilton Head, SC with my wife Elizabeth, our two sons, and two dogs. I ride bikes, mostly gravel, and race the occasional crit or cyclo-cross when I'm fit (Strava). More than a decade sober and open about it. If any of that's useful to you, reach out.