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Expand Up @@ -151,182 +151,176 @@ <h2 class="bb_section"><a name="21"></a>Discounting Rules</h2>
<br />
A central motivation for these rules is to increase pricing transparency to customers. In general,
we try to improve customer communication by posting discounts on Steam that are either 1) in
reference to a base price that has been in place for at least 30 days, or 2) in reference to a bona
reference to a base price that has been in place for at least 30 days , or 2) in reference to a bona
fide launch price that <i>will be</i> in place for at least 30 days after the conclusion of a
special introductory offer. <br />
<br />
Steam's specific discounting rules are as follows: <br />
Steam's specific discounting rules are as follows:
<h2 class="bb_subsection"><a name="22"></a>30-Day Price Introduction Cooldown</h2>
A product cannot be discounted within 30 days of its release or within 30 days of a price increase
in <i>any</i> currency. There is one exception to this rule:
<ul class="bb_ul">
<h2 class="bb_subsection"><a name="22"></a>30-Day Discount Cooldowns</h2>
A product cannot be discounted within 30 days of a prior discount, within 30 days of its initial
release, or within 30 days of a price increase in
<i>any</i>
currency. These are commonly referred to as "30-day discount cooldowns." There are only two
exceptions to the 30-day discount cooldown rules:
<ul class="bb_ul">
<li>
A <strong>Launch Discount </strong>is an optional introductory offer which allows a
product to be on discount at its initial release. Launch Discounts can only be set up
prior to the product's release date, not after. Once a product's initial launch discount
ends, the product cannot run <i>any</i> other discounts for 30 days. <br />
</li>
<li>
A <strong>Seasonal Sale </strong> is a big Steam-wide sales event, such as the Summer,
Autumn, Winter and Spring sales. Unlike other discounts, these do not have 30-day
discount cooldowns, <i>and</i> they're exempt from the 30-day discount cooldown of other
non launch discounts. This means a product can schedule a non-launch discount within 30
days of a Seasonal Sale - either before or after - and still join the Seasonal Sale. A
few notes on this exception: <br />
<ul class="bb_ul">
<li>
Only non-launch discounts get this exception. Any price increases, product
releases, or a product's initial launch discount (if any) will not get this
exception. <br />
</li>
<li>
This exception also only applies to the discount events created specifically for
the Seasonal Sales, which appear in the
<a
href="https://partner.steamgames.com/promotion/discounts/dashboard"
target="_blank"
rel="noreferrer"
>Discount Management Dashboard</a
>
ahead of each sale. If you set up your own discount event around the same dates
as a Seasonal Sale, it wont get these exceptions. <br />
</li>
<li>
See
<a
href="https://partner.steamgames.com/doc//marketing/discounts/seasonalsales"
class="bb_doclink"
>Seasonal Sales</a
>
for details and event timing.
</li>
</ul>
</li>
</ul>
<h2 class="bb_subsection"><a name="23"></a>Discounts &amp; Changes to Base Pricing</h2>
It's not possible to increase or decrease the base price of a product during an active discount,
or while a discount is scheduled in the future. It's also not possible to discount a product for
30 days following an increase to the base price in
<i>any</i>
currency. See
<a href="https://partner.steamgames.com/doc//store/pricing" class="bb_doclink">Pricing</a>
for more details and best practices on setting base prices.
<h2 class="bb_subsection"><a name="24"></a>Discount Thresholds &amp; Durations</h2>
When setting up individual discounts, the following guidelines apply:
<ul class="bb_ul">
<li>
It's not possible to discount a product by more than 95% or less than 10%. Launch
discounts in particular cannot exceed 40%. <br />
</li>
<li>
it's not possible to create a discount for a product that would result in the price in
any currency falling below Steam's
<a
href="https://steamcommunity.com/groups/steamworks/announcements/detail/3700310527377680732"
target="_blank"
rel="noreferrer"
>Minimum Price Thresholds</a
>. <br />
</li>
<li>
Discounts cannot run shorter than 1 day or longer than 14 days. Launch discounts in
particular cannot run shorter than 7 days or longer than 14 days.<br />
</li>
<li>
If your product is included in any bundles, the bundle discount will be applied on top
of any individual discounts applied to the bundled packages(s). See
<a
href="https://partner.steamgames.com/doc//store/application/bundles"
class="bb_doclink"
>Bundles
</a>
for details. <br />
</li>
<li>
Any discount set to 20% or greater can automatically trigger wishlist notifications to
players who've wishlisted your game. See
<a href="https://partner.steamgames.com/doc//marketing/wishlist#2" class="bb_doclink"
>Wishlist Notifications</a
>
for details.
</li>
</ul>
<h2 class="bb_subsection"><a name="25"></a>Summary of the Above Rules:</h2>
<table>
<tr>
<th>Price Move</th>
<th>Triggers a 30-day discount cooldown?</th>
<th>Are Steam-wide seasonal sales exempt from this cooldown?</th>
<th>Notes</th>
</tr>
<tr>
<td><strong>Price Decrease</strong></td>
<td>No</td>
<td>-</td>
<td>
Not possible during active discounts<br />
Subject to
<li>
A <strong>Launch Discount </strong>is an optional introductory offer which allows a product
to be on discount at initial release. Launch Discounts can only be set up prior to a
product's release date, not after.
</li>
</ul>
<h2 class="bb_subsection"><a name="23"></a>30-Day Discount Cooldown</h2>
A product cannot be discounted within 30 days of another discount. There is one exception to this
rule:
<ul class="bb_ul">
<li>
A <strong>Seasonal Sale </strong> is a big Steam-wide sales event, such as the Summer,
Autumn, Winter and Spring sales. Unlike other discount events, these do not have 30-day
discount cooldowns, <i>and</i> they're exempt from the 30-day discount cooldown of other
non-launch discounts. This means a product can schedule a discount within 30 days of a
Seasonal Sale - either before or after - and still join the Seasonal Sale. A few notes on
this exception: <br />
<ul class="bb_ul">
<li>
Only discounts get this exception. Any product on a 30-day Price Introduction
Cooldown from a release or a price increase will not get this exception. <br />
</li>
<li>
This exception only applies to the discount events created specifically for the
Seasonal Sales, which appear in the
<a
href="https://steamcommunity.com/groups/steamworks/announcements/detail/3700310527377680732"
href="https://partner.steamgames.com/promotion/discounts/dashboard"
target="_blank"
rel="noreferrer"
>minimum price thresholds</a
>Discount Management Dashboard</a
>
</td>
</tr>
<tr>
<td><strong>Price Increase</strong></td>
<td>Yes</td>
<td>No</td>
<td>
Not possible during active discounts<br />
Not possible within 30-days of product release
</td>
</tr>
<tr>
<td><strong>Product's Initial Release</strong></td>
<td>Yes</td>
<td>No</td>
<td>-</td>
</tr>
<tr>
<td><strong>Launch Discount</strong></td>
<td>Yes</td>
<td>No</td>
<td>
Discount: min 10% / max 40% <br />
Duration: min 7-day / max 14-day
</td>
</tr>
<tr>
<td><strong>Standard Discount </strong>(Post Launch)</td>
<td>Yes</td>
<td>Yes</td>
<td>
Discount: min 10% / max 95%<br />
Duration: min 1-day / max 14-day
</td>
</tr>
<tr>
<td><strong>Seasonal Sale Discount</strong></td>
<td>No</td>
<td>-</td>
<td>
ahead of each sale. If you create your own discount event around the same dates as a
Seasonal Sale, that’s okay, but it won’t get these exceptions. <br />
</li>
<li>
See
<a
href="https://partner.steamgames.com/doc//marketing/discounts/seasonalsales"
class="bb_doclink"
>Seasonal Sales</a
>
for timing
</td>
</tr>
</table>
for details and event timing.
</li>
</ul>
</li>
</ul>
<h2 class="bb_subsection"><a name="24"></a>Discount Thresholds &amp; Durations</h2>
When setting up discounts, the following guidelines apply:<br />
<ul class="bb_ul">
<li>
It's not possible to increase or decrease the base price of a product during an active
discount, or while a discount is scheduled in the future. See
<a href="https://partner.steamgames.com/doc//store/pricing" class="bb_doclink">Pricing</a>
for more details and best practices on setting base prices. <br />
</li>
<li>
It's not possible to discount a product by less than 10% or more than 95%. Launch discounts
in particular cannot exceed 40%. <br />
</li>
<li>
It's not possible to create a discount for a product that would result in the price in any
currency falling below Steam's
<a
href="https://steamcommunity.com/groups/steamworks/announcements/detail/3700310527377680732"
target="_blank"
rel="noreferrer"
>Minimum Price Thresholds</a
>. <br />
</li>
<li>
Discounts cannot run shorter than 1 day or longer than 14 days. Launch discounts in
particular cannot run shorter than 7 days or longer than 14 days.<br />
</li>
<li>
If your product is included in any bundles, the bundle discount will be applied on top of
any individual discounts applied to the bundled packages(s). See
<a href="https://partner.steamgames.com/doc//store/application/bundles" class="bb_doclink"
>Bundles
</a>
for details. <br />
</li>
<li>
Any discount set to 20% or greater can automatically trigger wishlist notifications to
players who've wishlisted your game. See
<a href="https://partner.steamgames.com/doc//marketing/wishlist#2" class="bb_doclink"
>Wishlist Notifications</a
>
for details.
</li>
</ul>
<h2 class="bb_subsection"><a name="25"></a>Summary of the Above Rules:</h2>
<table>
<tr>
<th>Price Move</th>
<th>Triggers a 30-day cooldown?</th>
<th>Are Steam-wide seasonal sales exempt from this cooldown?</th>
<th>Notes</th>
</tr>
<tr>
<td><strong>Price Decrease</strong></td>
<td>No</td>
<td>-</td>
<td>
Not possible during active discounts<br />
Subject to
<a
href="https://steamcommunity.com/groups/steamworks/announcements/detail/3700310527377680732"
target="_blank"
rel="noreferrer"
>minimum price thresholds</a
>
</td>
</tr>
<tr>
<td><strong>Price Increase</strong></td>
<td>Yes</td>
<td>No</td>
<td>
Not possible during active discounts<br />
Not possible within 30-days of product release
</td>
</tr>
<tr>
<td><strong>Product Release</strong></td>
<td>Yes</td>
<td>No</td>
<td>-</td>
</tr>
<tr>
<td><strong>Launch Discount</strong></td>
<td>Yes</td>
<td>Yes</td>
<td>
Discount: min 10% / max 40% <br />
Duration: min 7-day / max 14-day
</td>
</tr>
<tr>
<td><strong>Standard Discount </strong>(Post Launch)</td>
<td>Yes</td>
<td>Yes</td>
<td>
Discount: min 10% / max 95%<br />
Duration: min 1-day / max 14-day
</td>
</tr>
<tr>
<td><strong>Seasonal Sale Discount</strong></td>
<td>No</td>
<td>-</td>
<td>
See
<a
href="https://partner.steamgames.com/doc//marketing/discounts/seasonalsales"
class="bb_doclink"
>Seasonal Sales</a
>
for timing
</td>
</tr>
</table>
<h2 class="bb_section"><a name="bestpractices"></a>Discounting Best Practices</h2>
<ul class="bb_ul">
<h2 class="bb_subsection">
Expand Down Expand Up @@ -594,11 +588,11 @@ <h2 class="bb_section"><a name="34"></a>Frequently Asked Questions</h2>
launch discount? Can I join a seasonal sale within 30 days of the launch
discount?</strong
><br />
A: Yes. In this unique case, your game's base price has already been established place
during its Early Access period, so the launch discount is treated as a standard discount
instead, meaning it's 30-day cooldown will not block your game from joining a Seasonal Sale.
However, keep in mind your game can still be blocked from joining a Seasonal Sale by other
kinds of 30-day discount cooldowns, such as one from a price increase. <br />
A: Yes. In this unique case, your game's base price was likely already introduced during its
Early Access period. So, the launch discount is treated as a standard discount instead,
meaning it's 30-day discount cooldown will not block your game from joining a Seasonal Sale.
Keep in mind, however, that your game can still be blocked from joining a Seasonal Sale by a
30-day Price Introduction Cooldown from a price increase. <br />
<br />
Please see
<a href="https://partner.steamgames.com/doc//marketing/discounts#21" class="bb_doclink"
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4 changes: 2 additions & 2 deletions docs/store/assets.html
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Expand Up @@ -21,7 +21,7 @@ <h1>Graphical Assets - Overview</h1>
>
and review the dimensions below.<br />
<br />
Old dimensions will still be accepted until November.
Old dimensions are no longer accepted.
</div>
</div>
<h2 class="bb_section"><a name="1"></a>Directory of Asset Formats</h2>
Expand Down Expand Up @@ -191,7 +191,7 @@ <h2 class="bb_subsection"><a name="4"></a>Library Assets</h2>
<td><strong>Library Logo</strong></td>
<td><span style="color: #ca5029">Required</span></td>
<td>
1280px x 720px .png<br />
Either 1280px wide and/or 720px tall (.png)<br />
Just your game logo. Will be displayed on top of Hero Graphic.
<a
href="https://partner.steamgames.com/doc/store/assets/libraryassets#logo"
Expand Down
11 changes: 6 additions & 5 deletions docs/store/assets/libraryassets.html
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Expand Up @@ -119,17 +119,18 @@ <h2 class="bb_subsection">
<strong>Usage:</strong> Appears at the top of a user’s library details page for this product, placed
on top of the hero graphic. <br />
<br />
<strong>Design:</strong> This image should contain only your game's logotype (your game's title,
<strong>Design:</strong> This image should contain only your game's logo type (your game's title,
rendered in the special font or lettering that you have established) and optionally a logomark (an
icon that stands alongside your game's title) together on a transparent background. Aside from your
game's logotype, there should be no other words in this asset.<br />
game's logotype, there should be no other words in this asset. You should use the best aspect ratio
for your logo, however the logo must be either 1280px wide and/or 720px tall.<br />
<br />
For best results, use the logo that is being used for any retail boxes or marketing. You’ll want to
ensure the logo is both visible and legible against the hero graphic background. The PNG image
should have a transparent background.<br />
should have a transparent background. <br />
<br />
<strong>Size: </strong>1280px x 720px (an additional 640px x 360px PNG will be auto-generated from
larger file) <br />
<strong>Size: </strong>Either 1280px wide and/or 720px tall (an additional half-size PNG will be
auto-generated from the larger file based on your logo's aspect ratio).<br />
<br />
After upload, you'll use the preview tool to select the logo's position. Options include: left
bottom corner, centered top, centered middle, and centered bottom.<br />
Expand Down
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