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Audience Engagement
Estimated unique visitors - the estimated number of unique individuals that visited the site over the past 30 days.
Unique visitors is a basic and long-standing web-analytics metric used to measure general traffic to a site, giving a reliable impression of a site's audience size. Unique visitors can be used in market share analysis, and to determine sales leads.
To read more see here.
Estimated daily unique pageviews per visitor on the site.
To read more see here.
Daily time spent on a site. Estimated daily time spent on the site per visitor to the site.
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The percentage of traffic, both free and paid, that come to a site from a search engine over the past 3 months, updated daily.
Bounce rate (%) - the percentage of visits to a site that consist of a single pageview.
To read more see here.