feat: add parity between ga4 and gtm for main

[talbertosilva]

Description

• Added changes to guarantee a better parity between ga4 and gtm tracking, this involves the addition of events that weren't being tracked on gtm and the respective parameters based on ga4 trackings.
• Changed needed utils functions that are directly related with the trackings as well.
• Implemented and adjusted the unit tests affected by this changes.

Dependencies

None.

Checklist

• The commit message follows our guidelines
• Tests for the respective changes have been added
• The code is commented, particularly in hard-to-understand areas
• The labels and/or milestones were added

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