Every's AI-native marketing operating system. It gives @EVERY and other agents a shared point of view, durable brand context, and repeatable workflows for running marketing work.
Marketing creates demand and cultural gravity. Growth converts that demand. Marketing OS connects the two through a measurable operating loop while protecting creative ambition, taste, and brand coherence.
foundation → research and audiences → positioning and voice → strategy → craft and launches → measurement → compounding
Every skill loads foundation/marketing-os as its root. Research and audience evidence
inform positioning. Strategy turns that position into decisions and plans. Craft and
launch skills produce the work. Measurement connects Marketing-sourced demand to
subscriber quality and business economics. Completed work improves the system only when
the learning transfers beyond the project that produced it.
See ARCHITECTURE.md for the full dependency graph.
The repository has seven skill families:
- foundation/ — Every's marketing doctrine, canon, operating frameworks, collaboration rules, and native-document editing protocol
- brand-voice/ — Voice systems for Every and its products
- positioning/ — Durable, ruled master-brand and product positioning
- strategy/ — Compound Brand, messaging architecture, measurable program briefs, and executive one-pagers
- craft/ — Verbal identity, art direction, copywriting, editing, naming, PR, social, email, web, and long-form execution
- launches/ — The canonical launch process, launch calendar, brief, GTM strategy, claims clearance, wireframing, email flows, and three launch tiers
- marketing-science/ — Research, audience archetypes, brand equity, messaging evidence, attribution, Fame Score, cohort economics, and results compounding
Optional historical cases live in docs/cases/. Skills never load them by default.
Marketing OS stores reusable methods: how to execute a launch, GTM plan, campaign, email series, channel strategy, measurement plan, or post-project review.
It does not store active roadmaps, launch briefs, campaign concepts, current rosters, temporary claims, prices, budgets, embargoes, or project calendars. Durable positioning and voice may live in their product modules only after they have been ruled as canon.
Project work can change the OS when Douglas explicitly makes the learning a standard, the pattern succeeds across multiple relevant projects, or unusually strong evidence supports a bounded rule. Otherwise the learning stays with the project or in an optional case.
As of July 24, 2026, Marketing OS contains 60 skills and 83 operating references.
Ready for structured use:
- Every master positioning, brand voice, audience system, and brand architecture
- Evidence-led research, competitive auditing, and positioning matrices
- Compound Brand strategy through verbal identity and art direction
- Messaging architecture, proof standards, and evidence banks
- Canonical launch planning, GTM strategy, claims clearance, and channel production
- Program briefs with owners, costs, subscriber paths, and investment gates
- PR and Instagram planning tied to authority and subscriber acquisition
- Executive one-pagers for 10- to 15-minute leadership reviews
- Marketing measurement across sourced free subscribers, cohorts, CAC, LTV:CAC, Fame Score, authority, and Consulting demand
- Compounding from Douglas's edits and from campaign results without importing project details into unrelated work
Still in development:
- Product-specific positioning and voice where source documents have not been ruled
- Several execution-channel skills that remain explicit scaffolding
- More forward tests and comparative evaluations
- Live data integrations for repeatable quarterly reporting
Files marked ## To do are scaffolding, not authoritative product or channel guidance.
- Added Marketing-sourced free subscribers, attribution, cohort quality, CAC, LTV:CAC, Fame Score, authority, and Consulting demand measurement
- Added program briefs that preserve the creative idea while defining ownership, cost, instrumentation, and scale, revise, or stop gates
- Added reusable PR and Instagram planning methods
- Added executive summaries for 10- to 15-minute leadership reviews
- Added native-document editing and compounding from Douglas's edits
- Added results compounding so completed programs create dated learning without turning one campaign into permanent doctrine
- Added knowledge-boundary rules that separate reusable doctrine, durable brand canon, and optional historical cases
- Removed active project plans, launch evidence, rosters, offers, and dated campaign instructions from default skill paths
- Built the Every master brand voice
- Added the canonical marketing launch workflow and GTM plan
- Built Compound Brand strategy through art direction
- Strengthened GTM decision, conversion, and activation rules
- Populated research, archetyping, positioning, and brand-equity systems
- Added launch architecture, claims clearance, PR checks, and email-flow guidance
- Added messaging-document discipline, copywriting rules, and evidence-bank standards
- Began compounding approved human edits into durable operating guidance
See the full commit history for line-level changes.