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TIRANYX PLATFORM — PRODUCT REQUIREMENTS DOCUMENT (PRD)

Version: 2.0.0 | Date: 2026-05-05 | Status: Living Document Replaces: PRD versi lama di tiranyx-web/docs/PRD.md (fokus sempit, sudah outdated)

BAGIAN 1 — KONTEKS & LATAR BELAKANG

1.1 Situasi Saat Ini

Website tiranyx.co.id saat ini berfungsi sebagai:

  • Profil agency digital (portfolio, blog, case studies)
  • Showcase produk SaaS (tanpa harga, tanpa pembelian)
  • 6 freemium tools (tanpa quota enforcement, tanpa user auth)
  • Admin CMS (blog, portfolio, resources, demos)

Gap kritis: Tidak ada sistem pembelian, tidak ada user account, tidak ada dashboard pasca-pembelian. Semua konversi masih via WhatsApp manual.

1.2 Trigger Perubahan

  1. Midtrans credit card activation — membutuhkan: produk + harga di website, alur transaksi terdokumentasi, lisensi Kominfo untuk live streaming
  2. PayPal direct — untuk klien internasional
  3. Scaling agency — tidak bisa scale manual, perlu self-service
  4. Competitive pressure — kompetitor mulai tawarkan tools freemium lokal

1.3 Scope PRD Ini

Dokumen ini mencakup seluruh platform tiranyx.co.id termasuk:

  • Public marketing site (existing + extensions)
  • User authentication & member dashboard
  • Product catalog + e-commerce
  • Client portal (OPIX integration)
  • Internal admin (extension dari yang ada)
  • Payment integration (Midtrans + PayPal)

BAGIAN 2 — USER PERSONAS

Persona 1: Dian — Digital Marketer Freelance

  • Umur: 27 | Kota: Jakarta | Income: Rp 8–15jt/bln
  • Job: Manage social media untuk 3–5 klien UMKM
  • Pain: Nulis caption itu memakan waktu, hashtag susah nemu yang relevant
  • Goal: Hemat 2 jam/hari dari konten routine
  • Journey: Google "caption generator gratis Indonesia" → landing di /tools/caption → coba gratis 3x → upgrade Pro
  • Willingness to pay: Rp 99rb/bln jika terbukti hemat waktu

Persona 2: Budi — Pemilik Brand Pakaian

  • Umur: 34 | Kota: Bandung | Revenue: Rp 2M/bln
  • Pain: Tim marketing kecil, tidak punya budget agency besar
  • Goal: Laporan performa yang bisa dibaca tanpa jadi data scientist
  • Journey: Referral dari kenalan → /products/report-dashboard → demo → beli
  • Willingness to pay: Rp 349rb/bln

Persona 3: Citra — Agency Owner

  • Umur: 38 | Kota: Surabaya | Klien: 12 brand
  • Pain: Butuh tools yang bisa dipakai tim dan klien, mau branded namanya sendiri
  • Goal: White-label social media tool untuk ditawarkan ke kliennya
  • Journey: LinkedIn → sales call → /saas/sociostudio → demo → beli bundle
  • Willingness to pay: Rp 5–10jt setup + Rp 2jt/bln

Persona 4: Arif — Klien Agency Tiranyx (existing)

  • Umur: 45 | Kota: Jakarta | Bisnis: Retail F&B
  • Pain: Tidak tahu progress project, harus tanya via WA terus
  • Goal: Bisa pantau deliverable dan approve tanpa harus meeting
  • Journey: Invitation email dari tim Tiranyx → /client → dashboard project
  • Willingness to pay: Sudah bayar retainer, butuh akses portal

Persona 5: Rina — Tim Internal Tiranyx

  • Peran: Project Manager / Content Strategist
  • Pain: Tracking order manual di spreadsheet, delivery file lewat email berserakan
  • Goal: Satu tempat untuk manage semua order + deliverable + klien
  • Journey: /admin → orders → assign → upload deliverable → mark complete

BAGIAN 3 — FITUR & REQUIREMENTS

3.1 MODUL AUTH (User Authentication)

Priority: P0 — Prerequisite untuk semua fitur lain

3.1.1 Register

  • Input: nama, email, password, phone (optional), tipe akun (personal default)
  • Validasi: email format, password min 8 char + 1 angka
  • Flow: Submit → email verifikasi → klik link → akun aktif → redirect /dashboard
  • Social login: Google OAuth (nice to have, iter 2)
  • Catatan: Pisah total dari admin auth (admin pakai cookie HMAC tersendiri)

3.1.2 Login

  • Email + password
  • "Remember me" (session 30 hari)
  • Forgot password → email reset link (expired 1 jam)
  • Rate limiting: max 5 gagal → lockout 15 menit

3.1.3 User Types

Type Akses Dibuat oleh
personal /dashboard Self-register
client /client Internal admin
internal /admin (extended) Super admin

3.1.4 Session Management

  • JWT atau signed cookie (consistent dengan arsitektur existing)
  • Prefix terpisah dari admin cookie (trx_user vs trx_admin)
  • Refresh token untuk session panjang

3.2 MODUL PRODUCT CATALOG

Priority: P0 — Required untuk Midtrans

3.2.1 Halaman /products (redesign)

  • Grid semua produk dengan filter kategori: Tools | SaaS | On-Demand | White-label | AI
  • Setiap card: nama, tagline, harga mulai dari Rp X/bln, badge status (Live/Beta/New)
  • Sort: Popular | Harga Terendah | Terbaru
  • Harga WAJIB ditampilkan (Midtrans requirement)

3.2.2 Halaman /products/[slug]

Setiap produk punya halaman standalone:

  • Hero section: nama, tagline, screenshot/demo video
  • Features: 3–6 fitur utama dengan icon
  • Pricing tiers: Free / Pro / Enterprise (card)
  • How it works: 3 langkah simple
  • FAQ: 5–10 pertanyaan (dari admin CMS)
  • CTA: "Mulai Gratis" / "Beli Sekarang" / "Hubungi Sales"
  • Related products (cross-sell)
  • Schema.org: Product, FAQPage, BreadcrumbList

Slug mapping:

/products/brand-guidelines    → Brand Guideline Builder
/products/sociostudio-lite    → SocioStudio Lite
/products/sociostudio-full    → SocioStudio Full (SOCIYX)
/products/wa-agency           → WA Agency Suite
/products/bot-gateway         → Bot Gateway
/products/opix-crm            → OPIX Agency CRM
/products/voice-clone         → VoiceClone Studio
/products/market-intel        → Market Intelligence
/products/content-builder     → Content Builder AI
/products/seo-tools           → SEO Tools Suite
/products/report-dashboard    → Report Dashboard

3.2.3 Admin: /admin/products

CRUD untuk semua produk:

  • Nama, slug, kategori, deskripsi pendek/panjang
  • Pricing tiers (JSON: [{name, price_idr, price_usd, features[], is_popular}])
  • Features list (JSON)
  • Delivery type: web_access | email | github | manual | api_key
  • Status: live | beta | coming_soon | waitlist
  • Is published + sort order
  • Upload thumbnail/screenshot
  • Manage FAQ per produk

3.3 MODUL FREEMIUM TOOLS

Priority: P0

3.3.1 Tool Access Control

Saat ini tools bebas diakses tanpa login. Setelah iterasi 1:

  • Free tier: 5 uses/hari tanpa login, ATAU unlimited jika login (free account)
  • Pro tier: Unlimited, fitur tambahan, no rate limit
  • Enforcement: middleware cek user session → quota di DB

3.3.2 Upgrade Flow (dalam tool)

User pakai tool → Kuota habis → Banner "Kamu sudah pakai 5/5 hari ini"
→ Tombol "Upgrade Pro" → Modal pricing → Checkout Midtrans
→ Payment success → Kuota reset → Lanjut pakai

3.3.3 Tools yang Ada + Roadmap

Tool Status Free Quota Pro Feature
QR Generator Live 5/hari Custom logo, warna brand, batch
UTM Builder Live Unlimited Dashboard analytics, saved links
Color Palette Live 3 palette/hari Export SVG/PDF, brand save
AI Writer Live 3 artikel/hari Unlimited, SEO scoring, schedule
Caption Generator Live 3 caption/hari Unlimited platform, tone setting
Hashtag Generator Live 1 set/hari Trending data, competitor analysis
Brand Guidelines bg-maker N/A (link) Full builder, export PDF
ROI Calculator Planned Free Save + share
Social Audit Planned 1 audit/bln Full + auto-update
Ads Analyzer Planned — Pro only
Competitor Research Planned — Pro only

3.3.4 Tool Bundle Pricing

  • Free: limited quota, basic features
  • Pro Tools Rp 99.000/bln — semua tools unlimited
  • Pro Tools Yearly Rp 799.000/thn (hemat 33%)
  • Per-tool Rp 39.000/bln (untuk yang butuh 1 saja)

3.4 MODUL ON-DEMAND SERVICES

Priority: P1

3.4.1 Service Order Flow

/services/[id] → "Order Service" → Form brief
→ Login/Register → Review order + harga
→ Midtrans checkout → Order confirmed
→ Email konfirmasi → /dashboard/services (status: submitted)
→ Tim internal pick up → status: in_progress
→ Upload deliverable → status: done
→ Customer download → Email notifikasi

3.4.2 Brief Form per Service

Setiap on-demand service punya form brief yang berbeda:

  • Market Research: industri, kompetitor, target audience, scope
  • Content Batch: platform, jumlah konten, tone, referensi
  • Creative Design: jenis design, brand guideline (upload), referensi
  • Social Audit: handle sosmed, periode analisis
  • Brand Refresh: logo sekarang (upload), arah baru, referensi
  • Ads Review: platform, periode, akun ads (read access)

3.4.3 Service Pricing (wajib tampil)

Service Timeline Harga
Market Research Report 5–7 hari kerja Rp 3.000.000 – 15.000.000
Content Batch Writing 3–5 hari kerja Rp 1.500.000 – 5.000.000
Creative Design Pack 3–5 hari kerja Rp 1.000.000 – 3.000.000
Social Media Audit 2–3 hari kerja Rp 2.000.000 – 5.000.000
Brand Identity Refresh 7–14 hari kerja Rp 5.000.000 – 15.000.000
Ads Performance Review 2–3 hari kerja Rp 1.500.000 – 3.000.000

3.5 MODUL DASHBOARD — PERSONAL (/dashboard)

Priority: P1

3.5.1 /dashboard/overview

  • Greeting: "Selamat datang, [nama]"
  • Active plan badge (Free / Pro / Enterprise)
  • Quick stats: tools used today, active orders, downloads ready
  • Active subscriptions (card per produk)
  • Recent activity feed (last 10 actions)
  • Upsell CTA jika masih free

3.5.2 /dashboard/tools

  • Grid semua tools yang bisa diakses
  • Per card: nama tool, usage hari ini vs quota, tombol "Buka Tool"
  • Pro tools: lock icon jika belum subscribe
  • Usage history chart (7 hari terakhir)

3.5.3 /dashboard/orders

  • Tabel semua order (on-demand services)
  • Kolom: No order, Nama service, Status, Tanggal, Harga, Aksi
  • Status chip: Submitted | Review | In Progress | Revision | Done | Cancelled
  • Filter: status, tanggal
  • Detail order: klik → modal atau halaman detail
  • Download deliverable: muncul jika status = Done

3.5.4 /dashboard/services (detail service orders)

  • Progress tracker visual (stepper)
  • Brief yang disubmit (read-only)
  • Thread pesan dengan tim (simple chat)
  • File attachments (upload by user, download from tim)
  • Timeline: submitted → in progress → delivered

3.5.5 /dashboard/subscriptions

  • Active subscriptions: produk, plan, billing date, status
  • Upgrade/downgrade option
  • Cancel (soft cancel: tetap aktif sampai expired)
  • Billing history: tabel invoice dengan download PDF

3.5.6 /dashboard/downloads

  • Digital products yang sudah dibeli/diterima
  • Tipe: ZIP file, PDF report, GitHub invite link, License key, Access URL
  • Sorted by date, filter by type
  • Download counter (tracking)

3.5.7 /dashboard/profile

  • Update nama, phone, company, avatar
  • Change email (perlu verifikasi ulang)
  • Change password
  • Notification preferences (email, WA)
  • Delete account (soft delete)

3.6 MODUL CLIENT PORTAL (/client)

Priority: P2

3.6.1 Akses & Auth

  • Akun dibuat oleh internal (bukan self-register)
  • Email invite dengan link setup password
  • Login page terpisah: /client/login (branded berbeda dari /login personal)

3.6.2 /client/overview

  • Active projects dengan progress bar
  • Upcoming milestone (3 terdekat)
  • Unpaid invoice alert
  • Quick links ke deliverable terbaru

3.6.3 /client/projects

  • List semua project dengan status
  • Detail per project:
    • Scope & brief (read-only)
    • Timeline/Gantt sederhana
    • Milestones dengan status
    • PIC dari tim Tiranyx + kontak WA
    • % completion

3.6.4 /client/deliverables

  • File yang perlu di-approve
  • Tombol: Approve ✓ | Minta Revisi ✗
  • Catatan revisi (textarea)
  • Version history (v1, v2, dst)
  • Download final file

3.6.5 /client/invoices

  • Invoice pending (belum dibayar) → tombol "Bayar" → Midtrans
  • Invoice lunas → download PDF
  • History semua invoice

3.6.6 Integrasi OPIX / Ixonomic

  • Data project dari api.ixonomic.com (sudah live)
  • SSO atau token-based auth ke Ixonomic
  • Tiranyx /client = frontend layer di atas Ixonomic API

3.7 MODUL ADMIN (Extended)

Priority: P1

3.7.1 /admin/users (NEW)

  • List semua user (personal + client + internal)
  • Filter by type, status
  • Create client account (invite by email)
  • View user detail: orders, subscriptions, activity
  • Suspend / activate / delete

3.7.2 /admin/orders (NEW)

  • Incoming service orders
  • Assign ke internal user
  • Update status
  • Upload deliverable files
  • Internal notes
  • Mark as complete → trigger delivery email

3.7.3 /admin/products (NEW — lihat 3.2.3)

3.7.4 /admin/subscriptions (NEW)

  • Active subscriptions per produk
  • Expiry dalam 7 hari (alert)
  • Manual extend (untuk kasus khusus)
  • Revenue summary per periode

3.7.5 /admin/waitlist (NEW)

  • Entries per produk waitlist
  • Export CSV
  • Send email blast ke waitlist
  • Statistik: total, per produk, per minggu

3.7.6 /admin/analytics (NEW)

  • Revenue: hari ini, bulan ini, MRR, ARR
  • Active users: DAU, MAU
  • Tool usage: per tool, per hari
  • Conversion funnel: visitor → register → first purchase
  • Top products by revenue

3.8 MODUL WAITLIST

Priority: P1 (untuk Midtrans requirement juga)

3.8.1 /waitlist (index)

  • Landing semua produk dalam riset
  • Hero: "Jadilah yang pertama mengakses teknologi terdepan Tiranyx"
  • Grid produk: Migancore, Mighan World, SIDIXLab, Ixonomic Coin

3.8.2 /waitlist/[product] — per produk

  • Hero + pitch singkat produk
  • Preview: screenshot, video, atau animated mockup
  • Early bird benefits (diskon, beta access, badge)
  • Counter: "X dari 1000 spot tersedia"
  • Form: nama, email, peran (Pengguna / Developer / Partner / Investor)
  • Link ke GitHub repo publik jika ada
  • FAQ produk (5–8 pertanyaan)
  • Status updates (changelog mini)

Produk:

Slug Produk GitHub
/waitlist/migancore Migancore ADO AI tiranyx/migancore
/waitlist/mighan-world Mighan World NPC AI fahmiwol/mighan-web
/waitlist/sidixlab SIDIXLab Creative AI fahmiwol/sidix
/waitlist/ixonomic-coin Ixonomic Coin fahmiwol/mighancoin_token

3.9 MODUL SaaS WHITE-LABEL (/saas)

Priority: P2

3.9.1 /saas (catalog)

  • Penjelasan white-label: "Dapatkan SaaS Tiranyx dengan brand kamu sendiri"
  • Grid produk white-label yang tersedia
  • Comparison: Build it yourself vs White-label Tiranyx

3.9.2 /saas/[bundle]

  • Apa yang termasuk dalam bundle
  • Requirement teknis (server, domain)
  • Setup process (3–5 langkah)
  • Pricing: setup fee + monthly license
  • Form order → payment → delivery via email + GitHub

Bundles:

/saas/sociostudio    → SOCIYX Social Media Platform
/saas/wa-suite       → WA Agency Gateway
/saas/bot-platform   → Bot Gateway Multi-platform
/saas/opix-crm       → OPIX Agency CRM
/saas/voice-clone    → VoiceClone Studio

3.10 MODUL PAYMENT

Priority: P0

3.10.1 Midtrans Integration

  • Snap.js untuk payment popup (credit card, GoPay, QRIS, VA, Alfamart)
  • Server-side: Midtrans Node.js SDK
  • API Endpoints:
    • POST /api/orders/create — buat order + Midtrans transaction
    • POST /api/payment/midtrans/notification — webhook callback
    • GET /api/orders/[id]/status — cek status
  • Webhook processing:
    1. Verifikasi signature Midtrans
    2. Update order status di DB
    3. Activate subscription/purchase
    4. Trigger delivery
    5. Send email konfirmasi

3.10.2 PayPal Integration

  • PayPal Orders API v2
  • POST /api/payment/paypal/create-order
  • POST /api/payment/paypal/capture-order
  • Currency: USD (convert from IDR at current rate)
  • Untuk: international users, SaaS bundles

3.10.3 Delivery Automation

Delivery Type Trigger Aksi
Web access Payment confirmed Activate user_purchase record
Email file Payment confirmed Kirim email dengan download link
GitHub access Payment confirmed GitHub API: invite ke repo sebagai collaborator
License key Payment confirmed Generate + email license key
Manual Payment confirmed Notifikasi ke admin, assign manual

BAGIAN 4 — NON-FUNCTIONAL REQUIREMENTS

4.1 Performance

  • Homepage LCP < 2.5 detik
  • Tool response < 1 detik (AI tool: < 5 detik)
  • Dashboard load < 2 detik
  • API response < 500ms (p95)

4.2 SEO

  • Setiap halaman produk: unique title, description, OG image
  • Schema.org: Product, Service, FAQPage, BreadcrumbList, Organization
  • Sitemap auto-generated (sudah ada, extend ke produk baru)
  • Canonical URL untuk semua halaman
  • Core Web Vitals: semua green di production

4.3 Security

  • HTTPS enforced (sudah via Nginx)
  • Rate limiting: auth endpoints (5 req/min), AI tools (10 req/min)
  • Input sanitization: semua form input
  • CSRF protection: semua POST endpoints
  • Midtrans webhook signature verification
  • No sensitive data in client-side code

4.4 Accessibility

  • WCAG 2.1 AA minimum
  • Keyboard navigable
  • Screen reader friendly labels
  • Color contrast ratio ≥ 4.5:1

4.5 Mobile

  • Responsive di semua breakpoint (320px – 1920px)
  • Touch targets ≥ 44px
  • Dashboard usable di mobile (priority untuk personal dashboard)

BAGIAN 5 — DESIGN PRINCIPLES

  1. Jangan ubah design system — space/sci-fi dark theme tetap
  2. Homepage style adalah reference — halaman lain boleh menyesuaikan UX tapi tetap dalam design system yang sama
  3. Dashboard bisa lebih "software-like" (lebih terang, clean) vs landing pages yang lebih dramatic
  4. Konsistensi komponen — reuse komponen yang ada, extend jika perlu

BAGIAN 6 — OUT OF SCOPE

  • ABRA / Nutrisius — bukan bagian Tiranyx
  • Mighan World 3D engine — separate repo, hanya waitlist di tiranyx.co.id
  • Ixonomic core banking — separate system, hanya integrasi API
  • Mobile app (iOS/Android) — fase 3+
  • Marketplace pembeli lain (bukan white-label Tiranyx)

PRD ini adalah living document. Update setiap sprint akhir. Maintained by: Fahmi Ghani + AI Engineering Team