@@ -0,0 +1,53 @@
+import { capitalize, conjoin } from '../../src/utils/strings.js';
+
+describe('capitalize', () => {
+  const sut = capitalize;
+
+  it('uppercases the first character', () => {
+    expect(sut('hello')).toBe('Hello');
+  });
+
+  it('leaves an already-capitalized string unchanged', () => {
+    expect(sut('Hello')).toBe('Hello');
+  });
+
+  it('handles a single character', () => {
+    expect(sut('a')).toBe('A');
+  });
+
+  it('handles an empty string', () => {
+    expect(sut('')).toBe('');
+  });
+});
+
+describe('conjoin', () => {
+  const sut = conjoin;
+
+  it('returns an empty string for an empty list', () => {
+    expect(sut([])).toBe('');
+  });
+
+  it('returns the single item for a one-element list', () => {
+    expect(sut(['apples'])).toBe('apples');
+  });
+
+  it('joins two items with "and"', () => {
+    expect(sut(['apples', 'oranges'])).toBe('apples and oranges');
+  });
+
+  it('joins three items with an Oxford comma', () => {
+    expect(sut(['apples', 'oranges', 'bananas'])).toBe('apples, oranges, and bananas');
+  });
+
+  it('joins four items with an Oxford comma', () => {
+    expect(sut(['a', 'b', 'c', 'd'])).toBe('a, b, c, and d');
+  });
+
+  it('accepts a custom conjunction', () => {
+    expect(sut(['apples', 'oranges', 'bananas'], 'or')).toBe('apples, oranges, or bananas');
+  });
+
+  it('uses custom conjunction for two items', () => {
+    expect(sut(['apples', 'oranges'], 'or')).toBe('apples or oranges');
+  });
+});
@@ -1,3 +1,4 @@
 export { ensureJsonString, validateJsonString } from './json.js';
 export { addIf, interpolate } from './prompt-utils.js';
 export { isNewerVersion } from './semver.js';
+export { capitalize, conjoin } from './strings.js';
@@ -0,0 +1,8 @@
+export function capitalize(s: string): string {
+  return s.charAt(0).toUpperCase() + s.slice(1);
+}
+
+export function conjoin(items: string[], conjunction = 'and'): string {
+  if (items.length <= 2) return items.join(` ${conjunction} `);
+  return items.slice(0, -1).join(', ') + `, ${conjunction} ` + items.at(-1);
+}
@@ -1,11 +1,10 @@
 // Vitest Snapshot v1, https://vitest.dev/guide/snapshot.html
 
-exports[`when the project is empty > shows "Select framework" instead of "Start setup" on the Welcome screen > welcome-no-framework 1`] = `
+exports[`when the project is empty > shows "Change framework" instead of "Start setup" on the Welcome screen > welcome-no-framework 1`] = `
 " Confidence by Spotify                                              https://confidence.spotify.com/
 
 
                                         Confidence Quickstart
-
                       Feature flags and experiments, set up with AI in minutes.
                        This wizard will help you get started with Confidence.
 
@@ -24,7 +23,7 @@ exports[`when the project is empty > shows "Select framework" instead of "Start
  ──────────────────────────────────────────────────────────────────────────────────────────────────
  Select your framework
 
- ❯ Select framework
+ ❯ Change framework
    About Confidence
    Quit
 
@@ -36,7 +35,6 @@ exports[`when the project is empty > shows "Start setup" after selecting a frame
 
 
                                         Confidence Quickstart
-
                       Feature flags and experiments, set up with AI in minutes.
                        This wizard will help you get started with Confidence.
 
 
@@ -155,7 +155,6 @@ exports[`happy-path flow > navigates Welcome → SystemCheck → SelectGoal →
 
 
                                         Confidence Quickstart
-
                       Feature flags and experiments, set up with AI in minutes.
                        This wizard will help you get started with Confidence.
 
 
@@ -5,7 +5,6 @@ exports[`welcome screen navigation > exits cleanly on Quit > welcome-quit-select
 
 
                                         Confidence Quickstart
-
                       Feature flags and experiments, set up with AI in minutes.
                        This wizard will help you get started with Confidence.
 
 
@@ -0,0 +1,125 @@
+// Vitest Snapshot v1, https://vitest.dev/guide/snapshot.html
+
+exports[`welcome screen with preset features > shows incompatibility notice when recordings preset on non-browser framework > welcome-preset-recordings-incompatible 1`] = `
+" Confidence by Spotify                                              https://confidence.spotify.com/
+
+
+                                        Confidence Quickstart
+                           Session recordings, set up with AI in minutes.
+                        Recordings not supported for non-browser frameworks.
+
+                            1. It will check your system
+                            2. Sign you in to Confidence workspace
+                            3. Teach your AI agent about Confidence
+                            4. Integrate the SDK into your project
+                            5. Set up session recordings in your project
+
+
+                                Directory  ✔ <project-dir>
+                                Framework  ◆ Python (detected)
+                                Telemetry  ✘ off
+
+
+ ──────────────────────────────────────────────────────────────────────────────────────────────────
+ Ready to get started?
+
+ ❯ Change framework
+   About Confidence
+   Quit
+
+ ↑↓ navigate   enter confirm                                                                 vX.Y.Z"
+`;
+
+exports[`welcome screen with preset features > shows tailored intro for preset features > welcome-preset-events 1`] = `
+" Confidence by Spotify                                              https://confidence.spotify.com/
+
+
+                                        Confidence Quickstart
+                             Event tracking, set up with AI in minutes.
+                       This wizard will set up event tracking in your project.
+
+                              1. It will check your system
+                              2. Sign you in to Confidence workspace
+                              3. Teach your AI agent about Confidence
+                              4. Integrate the SDK into your project
+                              5. Set up event tracking in your project
+
+
+                                Directory  ✔ <project-dir>
+                                Framework  ✔ React (detected)
+                                Telemetry  ✘ off
+
+
+ ──────────────────────────────────────────────────────────────────────────────────────────────────
+ Ready to get started?
+
+ ❯ Start setup
+   Change framework
+   About Confidence
+   Quit
+
+ ↑↓ navigate   enter confirm                                                                 vX.Y.Z"
+`;
+
+exports[`welcome screen with preset features > shows tailored tagline for multiple preset features > welcome-preset-flags-events 1`] = `
+" Confidence by Spotify                                              https://confidence.spotify.com/
+
+
+                                        Confidence Quickstart
+                    Feature flags and event tracking, set up with AI in minutes.
+              This wizard will set up feature flags and event tracking in your project.
+
+                              1. It will check your system
+                              2. Sign you in to Confidence workspace
+                              3. Teach your AI agent about Confidence
+                              4. Integrate the SDK into your project
+                              5. Show a working feature flag example
+                              6. Set up event tracking in your project
+
+
+                                Directory  ✔ <project-dir>
+                                Framework  ✔ React (detected)
+                                Telemetry  ✘ off
+
+
+ ──────────────────────────────────────────────────────────────────────────────────────────────────
+ Ready to get started?
+
+ ❯ Start setup
+   Change framework
+   About Confidence
+   Quit
+
+ ↑↓ navigate   enter confirm                                                                 vX.Y.Z"
+`;
+
+exports[`welcome screen with preset features > shows tailored tagline for single preset feature > welcome-preset-flags 1`] = `
+" Confidence by Spotify                                              https://confidence.spotify.com/
+
+
+                                        Confidence Quickstart
+                             Feature flags, set up with AI in minutes.
+                       This wizard will set up feature flags in your project.
+
+                               1. It will check your system
+                               2. Sign you in to Confidence workspace
+                               3. Teach your AI agent about Confidence
+                               4. Integrate the SDK into your project
+                               5. Show a working feature flag example
+
+
+                                Directory  ✔ <project-dir>
+                                Framework  ✔ React (detected)
+                                Telemetry  ✘ off
+
+
+ ──────────────────────────────────────────────────────────────────────────────────────────────────
+ Ready to get started?
+
+ ❯ Start setup
+   Change framework
+   About Confidence
+   Quit
+
+ ↑↓ navigate   enter confirm                                                                 vX.Y.Z"
+`;
@@ -1,21 +1,21 @@
 import { createSession } from '@spotify-confidence/testing/e2e';
 
 describe('when the project is empty', () => {
-  it('shows "Select framework" instead of "Start setup" on the Welcome screen', async () => {
+  it('shows "Change framework" instead of "Start setup" on the Welcome screen', async () => {
     using session = createSession({ project: 'empty' });
 
     await session.waitForText('Confidence Quickstart');
     await session.waitForText('Could not auto-detect');
     await session.waitForText('Select your framework');
-    await session.waitForText('Select framework');
+    await session.waitForText('Change framework');
     expect(session.snapshot()).toMatchSnapshot('welcome-no-framework');
   });
 
   it('shows "Start setup" after selecting a framework', async () => {
     using session = createSession({ project: 'empty' });
 
     // Welcome — no framework detected
-    await session.waitForText('Select framework');
+    await session.waitForText('Change framework');
     await session.press('Enter');
 
     // SelectFramework
 
@@ -45,45 +45,32 @@ describe('--features flag', () => {
   });
 
   describe('incompatible recordings preset', () => {
-    it('shows error when recordings are pre-set with a non-browser SDK', async () => {
-      using session = createSession({
-        project: 'python-statsig',
-        extraArgs: ['--features', 'recordings'],
-      });
-
-      await navigatePastWelcome(session);
-
-      await session.waitForText('Incompatible feature selection');
-      await session.waitForText('Session recordings are not available');
-      await session.waitForText('Quit');
-    });
-
-    it('offers continue option when other goals are also pre-set', async () => {
+    it('blocks start when recordings and other goals are pre-set on non-browser SDK', async () => {
       using session = createSession({
         project: 'python-statsig',
         extraArgs: ['--features', 'flags', '--features', 'recordings'],
       });
 
-      await navigatePastWelcome(session);
-
-      await session.waitForText('Incompatible feature selection');
-      await session.waitForText('Continue without recordings');
+      await session.waitForText('Recordings not supported');
+      await session.waitForText('Change framework');
+      expect(session.screen).not.toContain('Start setup');
     });
 
-    it('advances with remaining goals after choosing continue', async () => {
+    it('advances after changing to a compatible framework', async () => {
       using session = createSession({
         project: 'python-statsig',
         extraArgs: ['--features', 'flags', '--features', 'recordings'],
       });
 
-      await navigatePastWelcome(session);
+      await session.waitForText('Change framework');
+      await session.press('Enter');
 
-      await session.waitForText('Continue without recordings');
+      // SelectFramework — pick React (first option, browser SDK)
+      await session.waitForText('Select Framework');
       await session.press('Enter');
 
-      // Advances to Authenticate after goal resolution
-      await navigatePastAuth(session);
-      await session.waitForText('Which CLI agent would you like to use?');
+      // Back to Welcome — now compatible, Start setup appears
+      await session.waitForText('Start setup');
     });
 
     it('skips goal screen when recordings are pre-set with a browser SDK', async () => {
 
@@ -0,0 +1,53 @@
+import { createSession } from '@spotify-confidence/testing/e2e';
+
+describe('welcome screen with preset features', () => {
+  it('shows tailored tagline for single preset feature', async () => {
+    using session = createSession({ extraArgs: ['--features', 'flags'] });
+
+    await session.waitForText('Feature flags, set up with AI in minutes');
+    await session.waitForText('Start setup');
+    expect(session.snapshot()).toMatchSnapshot('welcome-preset-flags');
+  });
+
+  it('shows tailored tagline for multiple preset features', async () => {
+    using session = createSession({
+      extraArgs: ['--features', 'flags', '--features', 'events'],
+    });
+
+    await session.waitForText('Feature flags and event tracking, set up with AI in minutes');
+    await session.waitForText('Start setup');
+    expect(session.snapshot()).toMatchSnapshot('welcome-preset-flags-events');
+  });
+
+  it('shows tailored intro for preset features', async () => {
+    using session = createSession({ extraArgs: ['--features', 'events'] });
+
+    await session.waitForText('set up event tracking in your project');
+    await session.waitForText('Start setup');
+    expect(session.snapshot()).toMatchSnapshot('welcome-preset-events');
+  });
+
+  it('shows tailored step 5 for non-flag preset', async () => {
+    using session = createSession({ extraArgs: ['--features', 'events'] });
+
+    await session.waitForText('Set up event tracking in your project');
+  });
+
+  it('preserves default step 5 for flags-only preset', async () => {
+    using session = createSession({ extraArgs: ['--features', 'flags'] });
+
+    await session.waitForText('Show a working feature flag example');
+  });
+
+  it('shows incompatibility notice when recordings preset on non-browser framework', async () => {
+    using session = createSession({
+      project: 'python-statsig',
+      extraArgs: ['--features', 'recordings'],
+    });
+
+    await session.waitForText('Recordings not supported');
+    await session.waitForText('Change framework');
+    expect(session.snapshot()).not.toContain('Start setup');
+    expect(session.snapshot()).toMatchSnapshot('welcome-preset-recordings-incompatible');
+  });
+});