diff --git a/skim/src/event.rs b/skim/src/event.rs
index c4825a1a..74fd278a 100644
--- a/skim/src/event.rs
+++ b/skim/src/event.rs
@@ -52,6 +52,7 @@ pub enum Event {
     EvActPreviewPageDown(i32),
     EvActPreviousHistory,
     EvActRedraw,
+    EvActReload(Option<String>),
     EvActRefreshCmd,
     EvActRefreshPreview,
     EvActRotateMode,
@@ -129,6 +130,7 @@ pub fn parse_event(action: &str, arg: Option<String>) -> Option<Event> {
         "previous-history"     =>   Some(Event::EvActPreviousHistory),
         "refresh-cmd"          =>   Some(Event::EvActRefreshCmd),
         "refresh-preview"      =>   Some(Event::EvActRefreshPreview),
+        "reload" => Some(Event::EvActReload(arg.clone())),
         "scroll-left"          =>   Some(Event::EvActScrollLeft(arg.and_then(|s|s.parse().ok()).unwrap_or(1))),
         "scroll-right"         =>   Some(Event::EvActScrollRight(arg.and_then(|s|s.parse().ok()).unwrap_or(1))),
         "select-all"           =>   Some(Event::EvActSelectAll),
diff --git a/skim/src/model.rs b/skim/src/model.rs
index f0fda614..a6ba85ac 100644
--- a/skim/src/model.rs
+++ b/skim/src/model.rs
@@ -436,6 +436,24 @@ impl Model {
         let _ = Command::new(shell).arg("-c").arg(cmd).status();
     }
 
+    fn act_reload(&mut self, cmd_opt: Option<String>) {
+        let cmd = match cmd_opt {
+            Some(s) => s,
+            None => self.query.get_cmd(),
+        };
+        debug!("command to execute: [{}]", cmd);
+        let mut env = ModelEnv {
+            cmd: cmd.to_string(),
+            cmd_query: self.query.get_cmd_query(),
+            query: self.query.get_fz_query(),
+            clear_selection: ClearStrategy::ClearIfNotNull,
+            in_query_mode: self.query.in_query_mode(),
+        };
+
+        self.selection.clear();
+        self.on_cmd_query_change(&mut env);
+    }
+
     #[allow(clippy::trivial_regex)]
     fn act_append_and_select(&mut self, env: &mut ModelEnv) {
         let query = self.query.get_fz_query();
@@ -567,6 +585,10 @@ impl Model {
                     self.act_execute_silent(cmd);
                 }
 
+                Event::EvActReload(ref cmd) => {
+                    self.act_reload(cmd.clone());
+                }
+
                 Event::EvActAppendAndSelect => {
                     self.act_append_and_select(&mut env);
                 }
diff --git a/skim/src/options.rs b/skim/src/options.rs
index 00ffd21b..cd05df09 100644
--- a/skim/src/options.rs
+++ b/skim/src/options.rs
@@ -244,6 +244,7 @@ pub struct SkimOptions {
     ///     preview-page-down
     ///     preview-page-up
     ///     previous-history      (ctrl-p on --history or --cmd-history)
+    ///     reload(...)
     ///     select-all
     ///     toggle
     ///     toggle-all
@@ -263,10 +264,11 @@ pub struct SkimOptions {
     ///
     ///     sk --bind 'ctrl-a:select-all+accept'
     ///
-    /// With  execute(...)  action,  you can execute arbitrary commands without leaving sk. For example,
+    /// With execute(...) and reload(...) action, you can execute arbitrary commands without leaving sk. For example,
     /// you can turn sk into a simple file browser by binding enter key to less command like follows.
     ///
     ///     sk --bind "enter:execute(less {})"
+    /// Note: if no argument is supplied to reload, the default command is run.
     ///
     /// You can use the same placeholder expressions as in --preview.
     ///
diff --git a/test/test_skim.py b/test/test_skim.py
index 6523145c..6764448c 100644
--- a/test/test_skim.py
+++ b/test/test_skim.py
@@ -1226,6 +1226,27 @@ def test_issue_361_literal_space(self):
         # revert option back
         self.tmux.send_keys(f"""set -o histexpand""", Key('Enter'))
 
+    def test_reload_no_arg(self):
+        args = "--bind 'ctrl-a:reload'"
+        sk = self.sk(args).replace('SKIM_DEFAULT_COMMAND=',
+                                   "SKIM_DEFAULT_COMMAND='echo hello'")
+
+        self.tmux.send_keys(
+            f"""echo -e 'a\\nb\\nc' | {sk}""", Key('Enter'))
+        self.tmux.until(lambda lines: lines.ready_with_matches(3))
+        self.tmux.send_keys(Ctrl('a'))
+        self.tmux.until(lambda lines: lines.ready_with_matches(1))
+
+    def test_reload_arg(self):
+        args = "--bind 'ctrl-a:reload(echo hello)'"
+        sk = self.sk(args)
+
+        self.tmux.send_keys(
+            f"""echo -e 'a\\nb\\nc' | {sk}""", Key('Enter'))
+        self.tmux.until(lambda lines: lines.ready_with_matches(3))
+        self.tmux.send_keys(Ctrl('a'))
+        self.tmux.until(lambda lines: lines.ready_with_matches(1))
+
     def test_version(self):
         self.tmux.send_keys(self.sk('--version'), Key('Enter'))
         time.sleep(0.1)