SEO AUDIT: Start blog for long-tail keyword capture

[CShear]

Context

From the April 2, 2026 SEO audit. Content Completeness scored 5/10. No blog or content hub exists.

Problem

• Zero ongoing content production = no long-tail keyword capture, no freshness signals, no topical authority
• Missing high-value keywords: "sustainable AI", "green AI", "AI sustainability tools", "AI energy consumption", "Scope 3 emissions AI", "responsible AI development"
• The /research page is the only content that could rank for informational queries

Proposal

Start a monthly blog targeting:

1. "How much energy does AI use?" (expand on /research)
2. "What are ecological credits?" (explainer)
3. "AI sustainability tools compared" (category overview)
4. "Scope 3 emissions and AI" (enterprise angle)
5. "MCP servers for responsible AI" (developer audience)

Acceptance Criteria

• /blog route serving blog index
• Blog post template with Article schema, author, datePublished
• At least 2 initial posts published
• Blog added to sitemap.xml and navigation

Priority

High — biggest content gap. Ongoing effort.