A few months back, we A/B tested a dramatic improvement to our AWS Get Started guide. It yielded nearly 20% more installs and signups, plus much better web engagement and retention: https://app.growthbook.io/experiment/exp_19g62em9a69abb#.

We did not, however, bring this goodness to the other clouds (Azure, Google, Kubernetes):

We should probably unify these and make the other getting start guides more engaging too, not just AWS!