diff --git a/src/exec/dbus.rs b/src/exec/dbus.rs
index 0230a4d..5c633ff 100644
--- a/src/exec/dbus.rs
+++ b/src/exec/dbus.rs
@@ -23,7 +23,12 @@ trait Application {
 }
 
 impl DesktopEntry<'_> {
-    pub(crate) fn dbus_launch(&self, conn: &Connection, uris: &[&str]) -> Result<(), ExecError> {
+    pub(crate) fn dbus_launch(
+        &self,
+        conn: &Connection,
+        uris: &[&str],
+        action: Option<String>,
+    ) -> Result<(), ExecError> {
         let dbus_path = self.appid.replace('.', "/");
         let dbus_path = format!("/{dbus_path}");
         let app_proxy = ApplicationProxyBlocking::builder(conn)
@@ -41,10 +46,21 @@ impl DesktopEntry<'_> {
             }
         }
 
-        if !uris.is_empty() {
-            app_proxy.open(uris, platform_data)?;
-        } else {
-            app_proxy.activate(platform_data)?;
+        match action {
+            None => {
+                if !uris.is_empty() {
+                    app_proxy.open(uris, platform_data)?;
+                } else {
+                    app_proxy.activate(platform_data)?;
+                }
+            }
+            Some(action) => {
+                let parameters: Vec<OwnedValue> = uris
+                    .iter()
+                    .map(|uri| OwnedValue::from(Str::from(*uri)))
+                    .collect();
+                app_proxy.activate_action(&action, parameters.as_slice(), platform_data)?
+            }
         }
 
         Ok(())
diff --git a/src/exec/error.rs b/src/exec/error.rs
index dcac984..ab5c98d 100644
--- a/src/exec/error.rs
+++ b/src/exec/error.rs
@@ -29,6 +29,18 @@ pub enum ExecError<'a> {
     #[error("Exec key not found in desktop entry '{0:?}'")]
     MissingExecKey(&'a Path),
 
+    #[error("Action '{action}' not found for desktop entry '{desktop_entry:?}'")]
+    ActionNotFound {
+        action: String,
+        desktop_entry: &'a Path,
+    },
+
+    #[error("Exec key not found for action :'{action}' in desktop entry '{desktop_entry:?}'")]
+    ActionExecKeyNotFound {
+        action: String,
+        desktop_entry: &'a Path,
+    },
+
     #[error("Failed to launch aplication via dbus: {0}")]
     DBusError(#[from] zbus::Error),
 }
diff --git a/src/exec/mod.rs b/src/exec/mod.rs
index f9aef2c..c5af65b 100644
--- a/src/exec/mod.rs
+++ b/src/exec/mod.rs
@@ -16,28 +16,69 @@ pub mod error;
 mod graphics;
 
 impl DesktopEntry<'_> {
+    /// Launch the given desktop entry action either via dbus or via its `Exec` key with the default gpu or
+    /// the alternative one if available.
+    pub fn launch_action(&self, action: &str, uris: &[&str]) -> Result<(), ExecError> {
+        let has_action = self
+            .actions()
+            .map(|actions| actions.split(';').any(|act| act == action))
+            .unwrap_or(false);
+
+        if !has_action {
+            return Err(ExecError::ActionNotFound {
+                action: action.to_string(),
+                desktop_entry: self.path,
+            });
+        }
+
+        match Connection::session() {
+            Ok(conn) => {
+                if self.is_bus_actionable(&conn) {
+                    self.dbus_launch(&conn, uris, Some(action.to_string()))
+                } else {
+                    self.shell_launch(uris, Some(action.to_string()))
+                }
+            }
+            Err(_) => self.shell_launch(uris, Some(action.to_string())),
+        }
+    }
+
     /// Launch the given desktop entry either via dbus or via its `Exec` key with the default gpu or
     /// the alternative one if available.
     pub fn launch(&self, uris: &[&str]) -> Result<(), ExecError> {
         match Connection::session() {
             Ok(conn) => {
                 if self.is_bus_actionable(&conn) {
-                    self.dbus_launch(&conn, uris)
+                    self.dbus_launch(&conn, uris, None)
                 } else {
-                    self.shell_launch(uris)
+                    self.shell_launch(uris, None)
                 }
             }
-            Err(_) => self.shell_launch(uris),
+            Err(_) => self.shell_launch(uris, None),
         }
     }
 
-    fn shell_launch(&self, uris: &[&str]) -> Result<(), ExecError> {
-        let exec = self.exec();
-        if exec.is_none() {
-            return Err(ExecError::MissingExecKey(self.path));
-        }
+    fn shell_launch(&self, uris: &[&str], action: Option<String>) -> Result<(), ExecError> {
+        let exec = match action {
+            None => {
+                let exec = self.exec();
+                if exec.is_none() {
+                    return Err(ExecError::MissingExecKey(self.path));
+                }
+                exec.unwrap()
+            }
+            Some(action) => {
+                let exec = self.action_exec(&action);
+                if exec.is_none() {
+                    return Err(ExecError::ActionExecKeyNotFound {
+                        action,
+                        desktop_entry: self.path,
+                    });
+                }
 
-        let exec = exec.unwrap();
+                exec.unwrap()
+            }
+        };
 
         let mut exec_args = vec![];
 
@@ -281,12 +322,34 @@ mod test {
         let de = DesktopEntry::decode(path.as_path(), &input).unwrap();
         let path = std::env::current_dir().unwrap();
         let path = path.to_string_lossy();
-        let path = format!("file:///{path}");
+        let path = format!("file://{path}");
         let result = de.launch(&[path.as_str()]);
 
         assert_that!(result).is_ok();
     }
 
+    #[test]
+    #[ignore = "Needs a desktop environment with alacritty installed, run locally only"]
+    fn should_launch_action() {
+        let path = PathBuf::from("/usr/share/applications/Alacritty.desktop");
+        let input = fs::read_to_string(&path).unwrap();
+        let de = DesktopEntry::decode(path.as_path(), &input).unwrap();
+        let result = de.launch_action("New", &[]);
+
+        assert_that!(result).is_ok();
+    }
+
+    #[test]
+    #[ignore = "Needs a desktop environment with Nautilus installed, run locally only"]
+    fn should_launch_action_via_dbus() {
+        let path = PathBuf::from("/usr/share/applications/org.gnome.Nautilus.desktop");
+        let input = fs::read_to_string(&path).unwrap();
+        let de = DesktopEntry::decode(path.as_path(), &input).unwrap();
+        let result = de.launch_action("new-window", &[]);
+
+        assert_that!(result).is_ok();
+    }
+
     #[test]
     fn should_build_command_with_gpu() {
         let cmd = with_non_default_gpu(Command::new("glxgears"));
diff --git a/tests/entries/empty-exec.desktop b/tests/entries/empty-exec.desktop
index e6bfa79..fb28c29 100644
--- a/tests/entries/empty-exec.desktop
+++ b/tests/entries/empty-exec.desktop
@@ -2,4 +2,4 @@
 Exec=
 Terminal=false
 Type=Application
-Name=Alacritty
+Name=NoExecKey
diff --git a/tests/entries/non-terminal-cmd.desktop b/tests/entries/non-terminal-cmd.desktop
index b8dc18b..3b84b75 100644
--- a/tests/entries/non-terminal-cmd.desktop
+++ b/tests/entries/non-terminal-cmd.desktop
@@ -2,4 +2,4 @@
 Exec=alacritty -e glxgears -info
 Terminal=false
 Type=Application
-Name=Alacritty
\ No newline at end of file
+Name=GlxGearNoTerminal
\ No newline at end of file
diff --git a/tests/entries/terminal-cmd.desktop b/tests/entries/terminal-cmd.desktop
index cf26df6..70cf76a 100644
--- a/tests/entries/terminal-cmd.desktop
+++ b/tests/entries/terminal-cmd.desktop
@@ -2,4 +2,4 @@
 Exec=glxgears -info
 Terminal=true
 Type=Application
-Name=Alacritty
\ No newline at end of file
+Name=GlxGearTerminal
\ No newline at end of file
diff --git a/tests/entries/unmatched-quotes.desktop b/tests/entries/unmatched-quotes.desktop
index 98bda6c..6f8f6ef 100644
--- a/tests/entries/unmatched-quotes.desktop
+++ b/tests/entries/unmatched-quotes.desktop
@@ -2,4 +2,4 @@
 Exec="alacritty -e
 Terminal=false
 Type=Application
-Name=Alacritty
\ No newline at end of file
+Name=InvalidCommand
\ No newline at end of file