diff --git a/src/plone/exportimport/deserializers/blob.py b/src/plone/exportimport/deserializers/blob.py
index d7ec817..94e84c2 100644
--- a/src/plone/exportimport/deserializers/blob.py
+++ b/src/plone/exportimport/deserializers/blob.py
@@ -1,7 +1,7 @@
 from pathlib import Path
 from plone.dexterity.interfaces import IDexterityContent
 from plone.exportimport import settings
-from plone.exportimport.interfaces import IExportImportBlobsMarker
+from plone.exportimport.interfaces import IExportImportRequestMarker
 from plone.exportimport.utils import path as path_utils
 from plone.namedfile.interfaces import INamedField
 from plone.restapi.deserializer.dxfields import DefaultFieldDeserializer
@@ -24,7 +24,7 @@ def load_blob(path: str) -> bytes:
     return codecs.decode(data, "base64")
 
 
-@adapter(INamedField, IDexterityContent, IExportImportBlobsMarker)
+@adapter(INamedField, IDexterityContent, IExportImportRequestMarker)
 @implementer(IFieldDeserializer)
 class ExportImportNamedFieldDeserializer(DefaultFieldDeserializer):
     def __call__(self, value):
diff --git a/src/plone/exportimport/deserializers/blocks.py b/src/plone/exportimport/deserializers/blocks.py
new file mode 100644
index 0000000..d7c1888
--- /dev/null
+++ b/src/plone/exportimport/deserializers/blocks.py
@@ -0,0 +1,15 @@
+from plone.exportimport.interfaces import IExportImportRequestMarker
+from plone.restapi.behaviors import IBlocks
+from plone.restapi.deserializer.dxfields import DefaultFieldDeserializer
+from plone.restapi.interfaces import IFieldDeserializer
+from plone.schema import IJSONField
+from zope.component import adapter
+from zope.interface import implementer
+
+
+@implementer(IFieldDeserializer)
+@adapter(IJSONField, IBlocks, IExportImportRequestMarker)
+class ExportImportBlocksDeserializer(DefaultFieldDeserializer):
+    """We skip the subscribers that deserialize the blocks from the frontend.
+    We only need the raw data.
+    """
diff --git a/src/plone/exportimport/deserializers/configure.zcml b/src/plone/exportimport/deserializers/configure.zcml
index c8b5b4b..699b793 100644
--- a/src/plone/exportimport/deserializers/configure.zcml
+++ b/src/plone/exportimport/deserializers/configure.zcml
@@ -1,3 +1,4 @@
 <configure xmlns="http://namespaces.zope.org/zope">
   <adapter factory=".blob.ExportImportNamedFieldDeserializer" />
+  <adapter factory=".blocks.ExportImportBlocksDeserializer" />
 </configure>
diff --git a/src/plone/exportimport/exporters/content.py b/src/plone/exportimport/exporters/content.py
index df8478d..51c31ba 100644
--- a/src/plone/exportimport/exporters/content.py
+++ b/src/plone/exportimport/exporters/content.py
@@ -7,7 +7,7 @@
 from plone.exportimport import logger
 from plone.exportimport import settings
 from plone.exportimport import types
-from plone.exportimport.interfaces import IExportImportBlobsMarker
+from plone.exportimport.interfaces import IExportImportRequestMarker
 from plone.exportimport.utils import content as content_utils
 from plone.exportimport.utils import request_provides
 from typing import Callable
@@ -130,7 +130,7 @@ def dump_metadata(self) -> Path:
     def dump(self) -> List[Path]:
         """Serialize contents and dump them to disk."""
         paths = []
-        with request_provides(self.request, IExportImportBlobsMarker):
+        with request_provides(self.request, IExportImportRequestMarker):
             for obj in self.all_objects():
                 path = self.dump_one(obj)
                 if path:
diff --git a/src/plone/exportimport/importers/content.py b/src/plone/exportimport/importers/content.py
index 7dd8af6..f6d94a6 100644
--- a/src/plone/exportimport/importers/content.py
+++ b/src/plone/exportimport/importers/content.py
@@ -4,7 +4,7 @@
 from plone.exportimport import logger
 from plone.exportimport import settings
 from plone.exportimport import types
-from plone.exportimport.interfaces import IExportImportBlobsMarker
+from plone.exportimport.interfaces import IExportImportRequestMarker
 from plone.exportimport.utils import content as content_utils
 from plone.exportimport.utils import request_provides
 from typing import Callable
@@ -93,7 +93,7 @@ def construct(self, item: dict) -> DexterityContent:
     def do_import(self) -> str:
         objs = []
         modified = set()
-        with request_provides(self.request, IExportImportBlobsMarker):
+        with request_provides(self.request, IExportImportRequestMarker):
             for index, item in enumerate(self.all_objects(), start=1):
                 obj = self.construct(item)
                 obj_path = "/".join(obj.getPhysicalPath())
diff --git a/src/plone/exportimport/interfaces.py b/src/plone/exportimport/interfaces.py
index 3c0e518..0f3c732 100644
--- a/src/plone/exportimport/interfaces.py
+++ b/src/plone/exportimport/interfaces.py
@@ -3,7 +3,7 @@
 from zope.interface import Interface
 
 
-class IExportImportBlobsMarker(Interface):
+class IExportImportRequestMarker(Interface):
     """A marker interface to override default serializers."""
 
 
diff --git a/src/plone/exportimport/serializers/blob.py b/src/plone/exportimport/serializers/blob.py
index 4b1179a..6202fec 100644
--- a/src/plone/exportimport/serializers/blob.py
+++ b/src/plone/exportimport/serializers/blob.py
@@ -4,7 +4,7 @@
 from plone.exportimport import logger
 from plone.exportimport import settings
 from plone.exportimport import types
-from plone.exportimport.interfaces import IExportImportBlobsMarker
+from plone.exportimport.interfaces import IExportImportRequestMarker
 from plone.exportimport.utils import content as content_utils
 from plone.exportimport.utils import path as path_utils
 from plone.namedfile.interfaces import INamedBlobFileField
@@ -19,7 +19,7 @@
 from zope.interface import implementer
 
 
-@adapter(INamedBlobFileField, IDexterityContent, IExportImportBlobsMarker)
+@adapter(INamedBlobFileField, IDexterityContent, IExportImportRequestMarker)
 @implementer(IFieldSerializer)
 class ExportImportFileFieldSerializer(DefaultFieldSerializer):
     def __call__(self):
@@ -37,13 +37,13 @@ def __call__(self):
             return json_compatible(result)
 
 
-@adapter(INamedFileField, IDexterityContent, IExportImportBlobsMarker)
+@adapter(INamedFileField, IDexterityContent, IExportImportRequestMarker)
 @implementer(IFieldSerializer)
 class ExportImportSimpleFileFieldSerializer(ExportImportFileFieldSerializer):
     """Same as above but less specific field interface"""
 
 
-@adapter(INamedBlobImageField, IDexterityContent, IExportImportBlobsMarker)
+@adapter(INamedBlobImageField, IDexterityContent, IExportImportRequestMarker)
 @implementer(IFieldSerializer)
 class ExportImportImageFieldSerializer(DefaultFieldSerializer):
     def __call__(self):
@@ -65,7 +65,7 @@ def __call__(self):
         return json_compatible(result)
 
 
-@adapter(INamedImageField, IDexterityContent, IExportImportBlobsMarker)
+@adapter(INamedImageField, IDexterityContent, IExportImportRequestMarker)
 @implementer(IFieldSerializer)
 class ExportImportSimpleImageFieldSerializer(ExportImportImageFieldSerializer):
     """Same as above but less specific field interface"""
diff --git a/src/plone/exportimport/serializers/blocks.py b/src/plone/exportimport/serializers/blocks.py
new file mode 100644
index 0000000..7d37c48
--- /dev/null
+++ b/src/plone/exportimport/serializers/blocks.py
@@ -0,0 +1,15 @@
+from plone.exportimport.interfaces import IExportImportRequestMarker
+from plone.restapi.behaviors import IBlocks
+from plone.restapi.interfaces import IFieldSerializer
+from plone.restapi.serializer.dxfields import DefaultFieldSerializer
+from plone.schema import IJSONField
+from zope.component import adapter
+from zope.interface import implementer
+
+
+@adapter(IJSONField, IBlocks, IExportImportRequestMarker)
+@implementer(IFieldSerializer)
+class ExportImportBlocksSerializer(DefaultFieldSerializer):
+    """We skip the subscribers that serialize the blocks for the frontend.
+    We only need the raw data.
+    """
diff --git a/src/plone/exportimport/serializers/configure.zcml b/src/plone/exportimport/serializers/configure.zcml
index a3372e7..ede113e 100644
--- a/src/plone/exportimport/serializers/configure.zcml
+++ b/src/plone/exportimport/serializers/configure.zcml
@@ -3,5 +3,5 @@
   <adapter factory=".blob.ExportImportImageFieldSerializer" />
   <adapter factory=".blob.ExportImportSimpleFileFieldSerializer" />
   <adapter factory=".blob.ExportImportSimpleImageFieldSerializer" />
-
+  <adapter factory=".blocks.ExportImportBlocksSerializer" />
 </configure>