diff --git a/CHANGES.rst b/CHANGES.rst
index 495eb2a55..387f84fe3 100644
--- a/CHANGES.rst
+++ b/CHANGES.rst
@@ -54,6 +54,8 @@ Unreleased
 -   When using ``Option.envvar`` with ``Option.flag_value``, the ``flag_value``
     will always be used instead of the value of the environment variable.
     :issue:`2746` :pr:`2788`
+-   Add ``Choice.get_invalid_choice_message`` method for customizing the
+    invalid choice message. :issue:`2621` :pr:`2622`
 
 
 Version 8.1.8
diff --git a/docs/api.rst b/docs/api.rst
index 09efd033c..7c070e8ea 100644
--- a/docs/api.rst
+++ b/docs/api.rst
@@ -134,6 +134,7 @@ Types
 .. autoclass:: Path
 
 .. autoclass:: Choice
+   :members:
 
 .. autoclass:: IntRange
 
diff --git a/src/click/types.py b/src/click/types.py
index 2195f3a9b..354c7e381 100644
--- a/src/click/types.py
+++ b/src/click/types.py
@@ -304,16 +304,21 @@ def convert(
         if normed_value in normed_choices:
             return normed_choices[normed_value]
 
+        self.fail(self.get_invalid_choice_message(value), param, ctx)
+
+    def get_invalid_choice_message(self, value: t.Any) -> str:
+        """Get the error message when the given choice is invalid.
+
+        :param value: The invalid value.
+
+        .. versionadded:: 8.2
+        """
         choices_str = ", ".join(map(repr, self.choices))
-        self.fail(
-            ngettext(
-                "{value!r} is not {choice}.",
-                "{value!r} is not one of {choices}.",
-                len(self.choices),
-            ).format(value=value, choice=choices_str, choices=choices_str),
-            param,
-            ctx,
-        )
+        return ngettext(
+            "{value!r} is not {choice}.",
+            "{value!r} is not one of {choices}.",
+            len(self.choices),
+        ).format(value=value, choice=choices_str, choices=choices_str)
 
     def __repr__(self) -> str:
         return f"Choice({list(self.choices)})"
diff --git a/tests/test_types.py b/tests/test_types.py
index 79068e189..667953a47 100644
--- a/tests/test_types.py
+++ b/tests/test_types.py
@@ -244,3 +244,9 @@ def test_invalid_path_with_esc_sequence():
             click.Path(dir_okay=False).convert(tempdir, None, None)
 
     assert "my\\ndir" in exc_info.value.message
+
+
+def test_choice_get_invalid_choice_message():
+    choice = click.Choice(["a", "b", "c"])
+    message = choice.get_invalid_choice_message("d")
+    assert message == "'d' is not one of 'a', 'b', 'c'."