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## 馃殌 Feature Request: AI-Powered Personalized Product Recommendations#580

Description

@KolaSailaja

Is your feature request related to a problem? Please describe.

Currently, all users are presented with the same product catalog regardless of their browsing behavior or interests. This makes product discovery less personalized and may reduce user engagement, especially for returning customers.

Describe the solution you'd like

Implement an AI-Powered Personalized Product Recommendation system that suggests products based on a user's browsing activity and interests.

The recommendation engine could consider factors such as:

  • Recently viewed products
  • Frequently viewed categories
  • Purchase history (if available)
  • Similar product attributes (brand, category, tags, price range)
  • Product popularity and trending items

Recommended products can be displayed in sections such as:

  • Recommended for You
  • Because You Viewed This
  • You May Also Like
  • Trending in Your Interests

Describe alternatives you've considered

A simple "Related Products" section based only on category matching is easier to implement but offers limited personalization. A recommendation engine that analyzes user behavior provides a more engaging and tailored shopping experience.

Additional context

Possible implementation:

  • Store user browsing history and interactions.

  • Create a recommendation service that calculates product relevance.

  • Add endpoints such as:

    • GET /api/recommendations
    • GET /api/products/:id/recommendations
  • Cache recommendations for improved performance.

  • Fall back to trending or popular products for new users with no browsing history.

Benefits

  • Improves product discovery.
  • Increases user engagement and retention.
  • Encourages users to explore more products.
  • Enhances the overall shopping experience through personalization.
  • Provides a scalable foundation for future recommendation enhancements.

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