[TASK] Adjust Readme

Author: aertmann

Readme.rst

@@ -1,12 +1,8 @@
-----------------------
-Flow base distribution
-----------------------
+-----------------------------
+Flow development distribution
+-----------------------------
 
-This repository provides a basis for starting new Flow projects. After running `composer update` or `composer install` respectively, 
-you will have all packages installed which are needed for a standard Flow application.
-
-It is best practice is to fork this repository, then clone it locally and adjust the dependencies in composer.json to your needs.
-After running `composer update`, check in the generated `composer.lock` file and push the result to your fork or a new repository.
+This repository provides a basis for developing Flow. The dependencies defined in composer.json will install the development collection of Flow,
+which allows you to create bugfixes and new features and push them to the respective repositories for review and inclusion into the core.
 
 Learn more about the Flow application framework on http://www.neos.io/.
-You'll find the installation instructions and more at http://flowframework.readthedocs.org/