author: jnHs Description: The Store listings section of the app submission process is where you provide the text and images that customers will see when viewing your app's listing in the Microsoft Store. title: Create app Store listings ms.assetid: 50D67219-B6C6-4EF0-B76A-926A5F24997D ms.author: wdg-dev-content ms.date: 04/30/2018 ms.topic: article ms.prod: windows ms.technology: uwp keywords: windows 10, uwp, listing, description, store page, release notes, title ms.localizationpriority: high
The Store listings section of the app submission process is where you provide the text and images that customers will see when viewing your app's listing in the Microsoft Store.
Many of the fields in a Store listing are optional, but we suggest providing multiple images and as much info as possible to make your listing stand out. The minimum required for the Store listings step to be considered complete is a text description and at least one screenshot. For some submissions, the Privacy policy and Support contact info fields are also required.
Tip
You can optionally import and export Store listings if you'd prefer to enter your listing info offline in a .csv file, rather than providing info and uploading files directly in the dashboard. Using the import and export option can be especially convenient if you have listings in many languages, since it lets you make multiple updates at once.
By default, we'll use the same Store listing (per language) for all of your targeted operating systems. If you'd like to use a customized Store listing for a specific operating system that your submission supports, you can create platform-specific Store listings. Your default listing will always be shown to customers on Windows 10.
You must complete the Store listing page for at least one language. We recommend providing a Store listing in each language that your packages support, but you have flexibility to remove languages for which you don’t wish to provide a Store listing. You can also create Store listings in additional languages which aren’t supported by your packages.
Note
If your submission includes packages already, we’ll show the languages supported in your packages on the submission overview page (unless you remove any of them).
To add or remove languages for your Store listings, click Add/remove languages from the submission overview page. If you‘ve already uploaded packages, you’ll see their languages listed in the Languages supported by your packages section. To remove one or more of these languages, click Remove. If you later decide to include a language that you previously removed from this section, you can click Add.
In the Additional Store listing languages section, you can click Manage additional languages to add or remove languages that are not included in your packages. Check the boxes for the languages that you’d like to add, then click Update. The languages you’ve selected will be displayed in the Additional Store listing languages section. To remove one or more of these languages, click Remove (or click Manage additional languages and uncheck the box for languages you’d like to remove).
When you have finished making your selections, click Save to return to the submission overview page.
Note
When creating a Store listing in a language that isn't supported by your packages, you'll need to indicate which of your reserved app names should be displayed in that Store listing, since there isn't an associated package in that language from which to pull the name. The name you choose here only applies to the Store listing for this language and does not impact the name displayed when a customer installs the app.
To edit a Store listing, click the language name from the submission overview page.
At the top of the Store listing page are the fields associated with your default Store listing for the selected language. These fields will be shown to all of your customers, unless you have packages targeting earlier OS versions (Windows 8.x or earlier; Windows Phone 8.x or earlier) and create platform-specific Store listings to include different screenshots or info to display to customers on specified OS versions. For more info, see Create platform-specific Store listings.
The description field is where you can tell customers what your app does. This field is required, and will accept up to 10,000 characters of plain text.
For some tips on making your description stand out, see Write a great app description.
If this is the first time you're submitting your app, leave this field blank. For an update to an existing app, this is where you can let customer know what's changed in the latest release. This field has a 1500 character limit. (Previously, this field was called Release notes).
These are short summaries of your app's key features. They are displayed to the customer as a bulleted list in the Features section of your app's Store listing, in addition to the Description. Keep these brief, with just a few words (and no more than 200 characters) per feature. You may include up to 20 features.
Note
Your app features will appear bulleted in your Store listing, so don't add your own bullets.
One screenshot is required in order to submit your app. We recommend providing at least four screenshots for each device type that your app supports so that people can see how the app will look on their device type.
For more info, see App screenshots and images.
Store logos are optional images that you can upload to enhance the way your app is displayed to customers. You can also optionally specify that only images you upload here should be used in your app’s Store listing for customers on Windows 10 (including Xbox), rather than allowing the Store to use logo images from your app’s packages.
Important
If your app supports Xbox, or if it supports Windows Phone 8.1 or earlier, you must provide certain images here in order for the listing to appear properly in the Store.
For more info, see Store logos.
You can submit additional assets for your product, including trailers and promotional images. These are all optional, but we recommend that you consider uploading as many of them as possible. These images can help give customers a better idea of what your product is and make a more enticing listing.
For more info, see Additional art assets.
The fields in this section are all optional. Review the info below to determine if providing this info makes sense for your submission. In particular, the Short description is recommended for most submissions. The other fields may help provide an optimal experience for your product in different scenarios.
A shorter version of your product’s name. If provided, this shorter name may appear in various places on Xbox One (during installation, in Achievements, etc.) in place of the full title of your product.
This field has a 50 character limit.
If your product could be alphabetized or spelled in different ways, you can enter another version here. This allows customers to find your product more quickly if they type that version in while searching.
This field has a 255 character limit.
An alternate name for your product that, if provided, may be used in the audio experience on Xbox One when using Kinect or a headset.
This field has a 255 character limit.
A shorter, catchy description that may be used in the top of your product’s Store listing. If not provided, the first paragraph (up to 500 characters) of your longer description will be used instead. Because your description also appears below this text, we recommend providing a short description with different text so that your Store listing isn’t repetitive.
For games, the short description may also appear in the Information section of the Game Hub on Xbox One.
This field has a 500 character limit.
If needed, you can describe the hardware configurations that your app requires to work properly (beyond the info you provided in the System requirements section in App properties. This is especially important if your app requires hardware that might not be available on every computer. For instance, if your app will only work properly with external USB hardware such as a 3D printer or microcontroller, we suggest entering those here. The info you enter will be shown to customers viewing your app's Store listing on Windows 10, version 1607 or later (including Xbox), along with the requirements you indicated on the product's properties page.
You can enter up to 11 items for both Minimum hardware and Recommended hardware. These are displayed to the customer as a bulleted list in your Store listing. Keep these brief, with just a few words (and no more than 200 characters) per item.
Note
Your additional system requirements will appear bulleted in your Store listing, so don't add your own bullets.