product
Business owners/employers who need to verify the authenticity of branded goods at the individual product level
Genu.im promotes the verification of branded goods at the individual product level—by scanning a code and displaying “brand proof,” that is, a product listing published by the brand. The website specifically emphasizes that this is not a government verification and is not a verification authority. Official eAktsyz verification is conducted through Diia, while genu.im is positioned as a brand-specific layer of proof of a product’s authenticity/identity.
Trust and confidence
Cluttered, information-dense dashboards
- Practice what you preach: Demonstrate trustworthiness through transparent verification processes
- Show, don't tell: Let the verification proof speak for itself rather than making unverified claims
- Expert confidence: Present verification information with authority and clarity
- Brand-first approach: Prioritize the brand's identity and proof over generic verification interfaces
- Clarity over completeness: Focus on essential verification information without overwhelming users
WCAG 2.1 AA compliance, considering users with varying technical literacy and potential language preferences (Ukrainian/English)