diff --git a/.kindel/last-sync.txt b/.kindel/last-sync.txt
index 099beab..f856bec 100644
--- a/.kindel/last-sync.txt
+++ b/.kindel/last-sync.txt
@@ -1,39 +1,83 @@
-principles 5ad87170545b4ce00e4dcc47a73ed2be5425dbb8
+principles 588aad05a93ac59c137fcb4b9872f132f7832d3a
 
+new companies:
+  netflix (empty questions; inherits the fixed bank via facets)
 alias updates from upstream terms:
-  generic/ownership: +['acts like an owner']
-  generic/insist-on-high-standards: +['better every day', 'highest standards']
-  generic/hire-and-develop-the-best: +['best person for the role', 'team for the outcome']
-  generic/intentional-about-culture: +['team for the outcome']
-  amazon/hire-and-develop-the-best: +['best person for the role', 'team for the outcome']
-  amazon/frugality: +['frugality']
-  arm/passion-for-the-mission: +['care about the mission']
-  arm/build-extraordinary-teams: +['best person for the role', 'build extraordinary teams', 'team for the outcome']
-  arm/challenge-skillfully: +['challenge then decide']
-  arm/root-out-inefficiencies: +['cut the waste']
-  arm/relentlessly-push-boundaries: +['push the boundary']
-  arm/be-decisive-in-ambiguity-and-change: +['make it concrete']
-  arm/optimize-for-endurance-and-resilience: +['sustain the pace']
-  coupang/ruthless-prioritization: +['ruthless focus']
-  coupang/company-wide-perspective: +['whole company']
-  coupang/think-systematically: +['prevent the next one']
-  coupang/simplify: +['simplify what you touch']
-  coupang/disagree-and-commit: +['have backbone, disagree and commit']
-  coupang/hire-and-develop-the-best: +['best person for the role', 'team for the outcome']
-  coupang/deliver-results-with-grit: +['deliver results']
-  coupang/learn-voraciously: +['learn and be curious']
-  coupang/demand-excellence: +['highest standards']
-  delivery-hero/deliver-value-fast: +['adapt for the customer']
-  delivery-hero/raise-the-bar: +['best person for the role', 'team for the outcome']
-  gitlab/collaboration: +['help anyway']
-  gitlab/results-for-customers: +['customer obsession']
-  gitlab/efficiency: +['global efficiency']
-  gitlab/diversity-inclusion-and-belonging: +['best person for the role', 'team for the outcome']
-  gitlab/iteration: +['smallest useful step']
-  gitlab/transparency: +['make it public']
-  dawn/hire-and-develop-the-best: +['best person for the role', 'team for the outcome']
-  dawn/rocket-engineering-not-rocket-science: +['product not the science']
-  dawn/race-on-the-racetrack-walk-on-ice: +['match the rigor']
-  toyota/respect: +['mutual respect']
-  toyota/teamwork: +['grow the team']
-facet ids stamped on 8 principles
+  netflix/the-dream-team: +['dream team', 'high performers', 'stunning colleagues']
+  netflix/selflessness: +['best for netflix', 'help others succeed']
+  netflix/judgment: +['wise decisions', 'data and intuition', 'are right a lot']
+  netflix/candor: +['extraordinary candor', 'give and receive feedback', 'earn trust']
+  netflix/creativity: +['new ideas', 'innovative solutions']
+  netflix/courage: +['risk failure', 'challenge the status quo']
+  netflix/inclusion: +['counteract bias', 'best work for everyone', 'belonging']
+  netflix/curiosity: +['learn rapidly', "other people's ideas", 'learn and be curious']
+  netflix/resilience: +['adapt quickly', 'hard challenge']
+  netflix/decency-and-respect: +['decency', 'treat colleagues with respect', 'mutual respect']
+  netflix/the-keeper-test: +['keeper test', 'fight to keep them']
+  netflix/people-over-process: +['freedom to decide', 'unusually responsible']
+  netflix/context-not-control: +['not hands-off', 'coach the team']
+  netflix/informed-captain: +['informed captains', 'highly aligned and loosely coupled']
+  netflix/farming-for-dissent: +['farm for dissent', 'seek different opinions']
+  netflix/disagree-then-commit: +['disagree and commit', 'have backbone, disagree and commit']
+  netflix/almost-no-rules: +['no rules rule', "act in Netflix's best interests"]
+  netflix/uncomfortably-exciting: +['experiment', 'bold and ambitious']
+  netflix/artistic-expression: +['the slate', 'support the creators']
+  netflix/great-and-always-better: +['always better', 'sucks today', 'better every day']
+
+hand edits after sync, matching that principles commit:
+  preamble is the first memo sentence only
+  facetQuestions ids added for 13 new facets (existing question ids only; no new question text)
+
+later hand edit, principles a164be8adbf48fd0188bb93d4904e3c6c53804f0:
+  netflix/selflessness also lists help-anyway, because time-to-help is that behavior
+
+later hand edit, principles 247b9212112f8bd66563c2b1300ee3580ece9c9c:
+  netflix/selflessness alias is "best for Netflix"
+
+later hand edit, principles efccc80fa990a50a6ea611bcc662065a6b58d87d:
+  dream team also lists build-extraordinary-teams and raise-the-bar
+  selflessness also lists stay-humble
+  creativity also lists listens-with-an-open-mind
+  courage also lists earn-trust
+  uncomfortably exciting also lists courage
+
+later hand edit, principles a03b02039eab7700b2481cb32d359356b0c18291:
+  courage and uncomfortably exciting share bold-bet
+  uncomfortably exciting no longer lists courage
+  bold-bet uses a24ba9d7, ccc7a524
+
+later hand edit, aliases for those shared facets:
+  dream team: build extraordinary teams, raise the bar
+  selflessness: help anyway, stay humble
+  creativity: listens with an open mind
+  courage: bold bet, earn trust
+  uncomfortably exciting: bold bet
+
+later hand edit, principles f7be960c538957a26cbd5e16809e1be600dcb061:
+  creativity and artistic expression share for-its-audience
+  people over process and context not control share let-them-decide
+  Amazon, generic, judgment, and farming for dissent share ask-who-disagrees
+  selflessness stays on stay-humble; the duplicate humility row is gone
+
+later hand edit, aliases and existing questions for those slices:
+  creativity and artistic expression: for its audience
+  people over process and context not control: let them decide
+  judgment, farming for dissent, and both Are Right, A Lot principles: ask who disagrees
+  let-them-decide uses 0788c8eb
+  ask-who-disagrees uses c418917e
+  for-its-audience has no existing question about judging work by its audience
+
+later hand edit, principles 6eb82e824a341f315d2c7a14a8db192ad108fc59:
+  Blue Origin earn the trust of others also lists ask-who-disagrees
+  the room of one mind is no longer a generated row on listens-with-an-open-mind
+
+later hand edit, alias for that slice:
+  earn the trust of others: ask who disagrees
+
+later hand edit, principles 472f6474bfb9f59f55512a7ad0fc037b1db2dee4:
+  Blue Origin deliver results and resilience share after-a-setback
+  invent and simplify (Amazon, Dawn, generic, Blue Origin technical ambition) and people over process share cut-the-extra-step
+
+later hand edit, aliases for those slices:
+  deliver results (Blue Origin) and resilience: after a setback
+  invent and simplify (Amazon, Dawn, generic, Blue Origin) and people over process: cut the extra step
diff --git a/data/questions.json b/data/questions.json
index 295b4c1..4042f62 100644
--- a/data/questions.json
+++ b/data/questions.json
@@ -89,6 +89,129 @@
         "4dfacaf7",
         "c418917e"
       ]
+    },
+    "dream-team": {
+      "ids": [
+        "b5ec3e16",
+        "bf907bc5",
+        "d55f9793",
+        "b7f9d574",
+        "92a3ef89"
+      ]
+    },
+    "selflessness": {
+      "ids": [
+        "fc2a4107",
+        "41603be8",
+        "192b8a6a",
+        "3de6ea90"
+      ]
+    },
+    "creativity": {
+      "ids": [
+        "72fe8953",
+        "2b30a0e6",
+        "a9e5b2d9",
+        "73f36f42"
+      ]
+    },
+    "bold-bet": {
+      "ids": [
+        "a24ba9d7",
+        "ccc7a524"
+      ]
+    },
+    "courage": {
+      "ids": [
+        "f5a5e3e0",
+        "0ed453ee",
+        "c4c248f7",
+        "a24ba9d7",
+        "82218229"
+      ]
+    },
+    "resilience": {
+      "ids": [
+        "85dc5cd5",
+        "95d04d47",
+        "ccc7a524",
+        "efe1cec6"
+      ]
+    },
+    "keeper-test": {
+      "ids": [
+        "bf907bc5",
+        "0f0c4692",
+        "d59e1646",
+        "9d996460"
+      ]
+    },
+    "people-over-process": {
+      "ids": [
+        "0788c8eb",
+        "4bac1a15",
+        "0e07e86c",
+        "e89fa18f"
+      ]
+    },
+    "context-not-control": {
+      "ids": [
+        "cf2dba5d",
+        "0788c8eb",
+        "db715723",
+        "6ba06d3b"
+      ]
+    },
+    "informed-captain": {
+      "ids": [
+        "3de6ea90",
+        "86851599",
+        "4d7cb33a",
+        "fc2a4107"
+      ]
+    },
+    "farming-for-dissent": {
+      "ids": [
+        "c418917e",
+        "f5a5e3e0",
+        "86851599",
+        "0ed453ee"
+      ]
+    },
+    "almost-no-rules": {
+      "ids": [
+        "0e07e86c",
+        "0788c8eb",
+        "efd390d4",
+        "6d1129ab"
+      ]
+    },
+    "uncomfortably-exciting": {
+      "ids": [
+        "a24ba9d7",
+        "ccc7a524",
+        "09c7af08",
+        "eb5a224e",
+        "98441249"
+      ]
+    },
+    "artistic-expression": {
+      "ids": [
+        "78ffe24a",
+        "eb5a224e",
+        "73f36f42",
+        "2b30a0e6"
+      ]
+    },
+    "let-them-decide": {
+      "ids": [
+        "0788c8eb"
+      ]
+    },
+    "ask-who-disagrees": {
+      "ids": [
+        "c418917e"
+      ]
     }
   },
   "companies": [
@@ -152,12 +275,14 @@
           "name": "Are Right, A Lot",
           "aliases": [
             "are right, a lot",
-            "are right a lot"
+            "are right a lot",
+            "ask who disagrees"
           ],
           "kind": "lp",
           "questions": [],
           "facets": [
-            "are-right-a-lot"
+            "are-right-a-lot",
+            "ask-who-disagrees"
           ]
         },
         {
@@ -178,10 +303,12 @@
           "slug": "invent-and-simplify",
           "name": "Invent and Simplify",
           "aliases": [
-            "invent and simplify"
+            "invent and simplify",
+            "cut the extra step"
           ],
           "kind": "lp",
           "facets": [
+            "cut-the-extra-step",
             "invent-and-simplify"
           ],
           "questions": []
@@ -491,7 +618,8 @@
             "creates simple solutions",
             "thinks different",
             "reduces complexity",
-            "original thinking"
+            "original thinking",
+            "cut the extra step"
           ],
           "questions": [
             {
@@ -548,6 +676,7 @@
           "kind": "lp",
           "slug": "invent-and-simplify",
           "facets": [
+            "cut-the-extra-step",
             "invent-and-simplify"
           ]
         },
@@ -567,7 +696,8 @@
             "good instincts",
             "seeks diverse perspectives",
             "seeks disconfirming evidence",
-            "sound judgment under uncertainty"
+            "sound judgment under uncertainty",
+            "ask who disagrees"
           ],
           "questions": [
             {
@@ -624,7 +754,8 @@
           "kind": "lp",
           "slug": "are-right-a-lot",
           "facets": [
-            "are-right-a-lot"
+            "are-right-a-lot",
+            "ask-who-disagrees"
           ]
         },
         {
@@ -3118,7 +3249,8 @@
             "love every idea for at least five minutes",
             "not invented here",
             "innovate",
-            "simplify"
+            "simplify",
+            "cut the extra step"
           ],
           "kind": "lp",
           "questions": [
@@ -3144,6 +3276,7 @@
             }
           ],
           "facets": [
+            "cut-the-extra-step",
             "invent-and-simplify"
           ]
         },
@@ -3669,11 +3802,13 @@
             "let's figure it out",
             "customer commitments",
             "get it done",
-            "rise to the occasion"
+            "rise to the occasion",
+            "after a setback"
           ],
           "kind": "lp",
           "questions": [],
           "facets": [
+            "after-a-setback",
             "deliver-results"
           ]
         },
@@ -3783,11 +3918,13 @@
             "listen",
             "different viewpoints",
             "listens openly",
-            "listens with an open mind"
+            "listens with an open mind",
+            "ask who disagrees"
           ],
           "kind": "lp",
           "questions": [],
           "facets": [
+            "ask-who-disagrees",
             "listens-with-an-open-mind"
           ]
         },
@@ -3842,11 +3979,13 @@
             "simplify",
             "not invented here",
             "high-performance architectures",
-            "invent and simplify"
+            "invent and simplify",
+            "cut the extra step"
           ],
           "kind": "lp",
           "questions": [],
           "facets": [
+            "cut-the-extra-step",
             "invent-and-simplify"
           ]
         },
@@ -3889,6 +4028,362 @@
         }
       ],
       "preamble": "Blue Origin's 14 Leadership Principles exemplify the company's culture and unyielding dedication to mission success."
+    },
+    {
+      "id": "netflix",
+      "name": "Netflix",
+      "set": "Culture Memo",
+      "source": "https://www.jobs.netflix.com/culture",
+      "howTo": [
+        "Pick two or three questions per assigned Culture Memo.",
+        "Prefer tell-me-about-a-time over opinion questions.",
+        "Probe with STAR: Situation, Task, Action (what you did), Result (measure it).",
+        "Items marked Manager are aimed at people-manager candidates."
+      ],
+      "examples": false,
+      "item": "Culture Memo",
+      "principles": [
+        {
+          "id": 10001,
+          "slug": "the-dream-team",
+          "name": "The Dream Team",
+          "aliases": [
+            "the dream team",
+            "dream team",
+            "high performers",
+            "stunning colleagues",
+            "build extraordinary teams",
+            "raise the bar"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "build-extraordinary-teams",
+            "dream-team",
+            "raise-the-bar"
+          ]
+        },
+        {
+          "id": 10002,
+          "slug": "selflessness",
+          "name": "Selflessness",
+          "aliases": [
+            "selflessness",
+            "best for Netflix",
+            "help others succeed",
+            "help anyway",
+            "stay humble"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "help-anyway",
+            "selflessness",
+            "stay-humble"
+          ]
+        },
+        {
+          "id": 10003,
+          "slug": "judgment",
+          "name": "Judgment",
+          "aliases": [
+            "judgment",
+            "wise decisions",
+            "data and intuition",
+            "are right a lot",
+            "ask who disagrees"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "are-right-a-lot",
+            "ask-who-disagrees"
+          ]
+        },
+        {
+          "id": 10004,
+          "slug": "candor",
+          "name": "Candor",
+          "aliases": [
+            "candor",
+            "extraordinary candor",
+            "give and receive feedback",
+            "earn trust"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "earn-trust"
+          ]
+        },
+        {
+          "id": 10005,
+          "slug": "creativity",
+          "name": "Creativity",
+          "aliases": [
+            "creativity",
+            "new ideas",
+            "innovative solutions",
+            "listens with an open mind",
+            "for its audience"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "creativity",
+            "for-its-audience",
+            "listens-with-an-open-mind"
+          ]
+        },
+        {
+          "id": 10006,
+          "slug": "courage",
+          "name": "Courage",
+          "aliases": [
+            "courage",
+            "risk failure",
+            "challenge the status quo",
+            "bold bet",
+            "earn trust"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "bold-bet",
+            "courage",
+            "earn-trust"
+          ]
+        },
+        {
+          "id": 10007,
+          "slug": "inclusion",
+          "name": "Inclusion",
+          "aliases": [
+            "inclusion",
+            "counteract bias",
+            "best work for everyone",
+            "belonging"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "belonging"
+          ]
+        },
+        {
+          "id": 10008,
+          "slug": "curiosity",
+          "name": "Curiosity",
+          "aliases": [
+            "curiosity",
+            "learn rapidly",
+            "other people's ideas",
+            "learn and be curious"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "learn-and-be-curious"
+          ]
+        },
+        {
+          "id": 10009,
+          "slug": "resilience",
+          "name": "Resilience",
+          "aliases": [
+            "resilience",
+            "adapt quickly",
+            "hard challenge",
+            "after a setback"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "after-a-setback",
+            "resilience"
+          ]
+        },
+        {
+          "id": 10010,
+          "slug": "decency-and-respect",
+          "name": "Decency and Respect",
+          "aliases": [
+            "decency and respect",
+            "decency",
+            "treat colleagues with respect",
+            "mutual respect"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "mutual-respect"
+          ]
+        },
+        {
+          "id": 10011,
+          "slug": "the-keeper-test",
+          "name": "The Keeper Test",
+          "aliases": [
+            "the keeper test",
+            "keeper test",
+            "fight to keep them"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "keeper-test"
+          ]
+        },
+        {
+          "id": 10012,
+          "slug": "people-over-process",
+          "name": "People Over Process",
+          "aliases": [
+            "people over process",
+            "freedom to decide",
+            "unusually responsible",
+            "let them decide",
+            "cut the extra step"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "cut-the-extra-step",
+            "let-them-decide",
+            "people-over-process"
+          ]
+        },
+        {
+          "id": 10013,
+          "slug": "context-not-control",
+          "name": "Context Not Control",
+          "aliases": [
+            "context not control",
+            "not hands-off",
+            "coach the team",
+            "let them decide"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "context-not-control",
+            "let-them-decide"
+          ]
+        },
+        {
+          "id": 10014,
+          "slug": "informed-captain",
+          "name": "Informed Captain",
+          "aliases": [
+            "informed captain",
+            "informed captains",
+            "highly aligned and loosely coupled"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "informed-captain"
+          ]
+        },
+        {
+          "id": 10015,
+          "slug": "farming-for-dissent",
+          "name": "Farming for Dissent",
+          "aliases": [
+            "farming for dissent",
+            "farm for dissent",
+            "seek different opinions",
+            "ask who disagrees"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "ask-who-disagrees",
+            "farming-for-dissent"
+          ]
+        },
+        {
+          "id": 10016,
+          "slug": "disagree-then-commit",
+          "name": "Disagree Then Commit",
+          "aliases": [
+            "disagree then commit",
+            "disagree and commit",
+            "have backbone, disagree and commit"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "have-backbone-disagree-and-commit"
+          ]
+        },
+        {
+          "id": 10017,
+          "slug": "almost-no-rules",
+          "name": "Almost No Rules",
+          "aliases": [
+            "almost no rules",
+            "no rules rule",
+            "act in Netflix's best interests"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "almost-no-rules"
+          ]
+        },
+        {
+          "id": 10018,
+          "slug": "uncomfortably-exciting",
+          "name": "Uncomfortably Exciting",
+          "aliases": [
+            "uncomfortably exciting",
+            "experiment",
+            "bold and ambitious",
+            "bold bet"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "bold-bet",
+            "uncomfortably-exciting"
+          ]
+        },
+        {
+          "id": 10019,
+          "slug": "artistic-expression",
+          "name": "Artistic Expression",
+          "aliases": [
+            "artistic expression",
+            "the slate",
+            "support the creators",
+            "for its audience"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "artistic-expression",
+            "for-its-audience"
+          ]
+        },
+        {
+          "id": 10020,
+          "slug": "great-and-always-better",
+          "name": "Great and Always Better",
+          "aliases": [
+            "great and always better",
+            "always better",
+            "sucks today",
+            "better every day"
+          ],
+          "kind": "lp",
+          "questions": [],
+          "facets": [
+            "better-every-day"
+          ]
+        }
+      ],
+      "preamble": "At Netflix, we aspire to entertain the world, thrilling audiences everywhere."
     }
   ]
 }