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Design the Complete FlowWeaver Brand Identity #11

Description

@kaushikharsh99

Description

FlowWeaver has reached a stage where it requires a complete and consistent visual identity.

Currently, the project uses placeholder branding and temporary assets. This issue focuses on designing a professional brand system that will be used consistently across the website, documentation, GitHub repository, desktop application (future), and community platforms.

The objective is to establish a recognizable open-source identity that reflects FlowWeaver's mission of making AI dataset preprocessing simple, visual, and reproducible.

Scope

The branding system should include:

  • Project logo
  • Logomark (icon)
  • Favicon
  • Typography recommendations
  • Primary and secondary color palette
  • Light and Dark mode variants
  • Brand guidelines
  • GitHub social preview image
  • README banner
  • Website assets
  • Application icons
  • SVG versions of all assets

Deliverables

  • Design a primary FlowWeaver logo.
  • Design a standalone icon/logomark.
  • Create a favicon.
  • Define the official color palette.
  • Define typography guidelines.
  • Create Light and Dark theme logo variants.
  • Design a GitHub social preview banner.
  • Design a README header/banner.
  • Export SVG and PNG assets.
  • Organize all branding assets inside a dedicated /branding directory.

Acceptance Criteria

  • Branding is consistent across the application.
  • All placeholder assets are removed.
  • Logo scales well from favicon size to large banners.
  • Assets are optimized for web use.
  • Brand guidelines document is included.

Notes

The final branding should communicate:

  • AI
  • Data
  • Pipelines
  • Flow
  • Reliability
  • Open Source
  • Modern Developer Tooling

The design should feel clean, modern, and timeless while fitting naturally alongside projects such as Hugging Face, PyTorch, ComfyUI, n8n, and Raycast.

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