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Website copy: call out high magnification and minimally invasive dentistry #9

@karyandrew

Description

@karyandrew

value: 1000
parent: 11

Update website copy to highlight that the practice uses high magnification and emphasizes minimally invasive work. These are differentiators worth featuring on the home page and the relevant service pages (operative, exams, perio, surgical).

Parent: #11 (Website copy and content umbrella).

Open questions:

  • Where does it land on the site (homepage hero, dedicated "Our approach" section, both)?
  • Specific magnification — surgical loupes (X power) and/or microscope? Worth naming the equipment?
  • Tie minimally invasive language to concrete examples patients understand (smaller fillings, tooth-conserving prep, air abrasion, biomimetic restorations, etc.)?
  • SEO terms to capture: "minimally invasive dentistry [city]", "microscope dentistry [city]", "biomimetic dentistry"?

Deliverables:

  • Draft homepage blurb
  • Draft "Our approach / Technology" section copy
  • Update relevant service pages with a sentence each

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