diff --git a/build/Makefile b/build/Makefile
index 8ed762dc0e..a8c56d4247 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -61,7 +61,7 @@ KIND_PROFILE ?= agones
 KIND_CONTAINER_NAME=$(KIND_PROFILE)-control-plane
 
 # Game Server image to use while doing end-to-end tests
-GS_TEST_IMAGE ?= us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+GS_TEST_IMAGE ?= us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
 
 # Enable all alpha feature gates. Keep in sync with `false` (alpha) entries in pkg/util/runtime/features.go:featureDefaults
 ALPHA_FEATURE_GATES ?= "PlayerAllocationFilter=true&PlayerTracking=true&CountsAndLists=true&DisableResyncOnSDKServer=true&Example=true"
diff --git a/examples/crd-client/create-gs.yaml b/examples/crd-client/create-gs.yaml
index e7ee559802..bcd430832e 100644
--- a/examples/crd-client/create-gs.yaml
+++ b/examples/crd-client/create-gs.yaml
@@ -38,5 +38,5 @@ spec:
           imagePullPolicy: Always
           env:
             - name: GAMESERVER_IMAGE
-              value: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+              value: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
       restartPolicy: Never
diff --git a/examples/fleet.yaml b/examples/fleet.yaml
index 81304ea9af..da28b2df36 100644
--- a/examples/fleet.yaml
+++ b/examples/fleet.yaml
@@ -117,4 +117,4 @@ spec:
         spec:
           containers:
             - name: simple-game-server
-              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
diff --git a/examples/gameserver.yaml b/examples/gameserver.yaml
index 3ff4fc81ec..713d0bfd42 100644
--- a/examples/gameserver.yaml
+++ b/examples/gameserver.yaml
@@ -116,7 +116,7 @@ spec:
     spec:
       containers:
         - name: simple-game-server
-          image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+          image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
           imagePullPolicy: Always
           # nodeSelector is a label that can be used to tell Kubernetes which host
           # OS to use. For Windows game servers uncomment the nodeSelector
diff --git a/install/helm/agones/templates/tests/test-runner.yaml b/install/helm/agones/templates/tests/test-runner.yaml
index 35fa3f66df..7cb100f3f0 100644
--- a/install/helm/agones/templates/tests/test-runner.yaml
+++ b/install/helm/agones/templates/tests/test-runner.yaml
@@ -29,7 +29,7 @@ spec:
     imagePullPolicy: Always
     env:
     - name: GAMESERVER_IMAGE
-      value: "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22"
+      value: "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23"
     - name: IS_HELM_TEST
       value: "true"
     - name: GAMESERVERS_NAMESPACE
diff --git a/pkg/util/webhooks/webhooks_test.go b/pkg/util/webhooks/webhooks_test.go
index e9a90dc3e4..fafaeb329e 100644
--- a/pkg/util/webhooks/webhooks_test.go
+++ b/pkg/util/webhooks/webhooks_test.go
@@ -163,7 +163,7 @@ func TestWebHookFleetValidationHandler(t *testing.T) {
 							"template": {
 								"spec": {
 									"containers": [{
-										"image": "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22",
+										"image": "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23",
 										"name": false
 									}]
 								}
diff --git a/site/config.toml b/site/config.toml
index 57af65a39f..2a4a94fe27 100644
--- a/site/config.toml
+++ b/site/config.toml
@@ -100,7 +100,7 @@ dev_eks_example_cluster_version = "1.28"
 dev_minikube_example_cluster_version = "1.27.6"
 
 # example tag
-example_image_tag = "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22"
+example_image_tag = "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23"
 
 # Enable syntax highlighting and copy buttons on code blocks with Prism
 prism_syntax_highlighting = true
diff --git a/site/content/en/docs/Guides/fleet-updates.md b/site/content/en/docs/Guides/fleet-updates.md
index d7fa067479..9b7c04ae1f 100644
--- a/site/content/en/docs/Guides/fleet-updates.md
+++ b/site/content/en/docs/Guides/fleet-updates.md
@@ -180,7 +180,7 @@ spec:
         spec:
           containers:
             - name: simple-game-server
-              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
 ```
 
 See the [Fleet reference]({{% relref "../Reference/fleet.md" %}}) for more details.
diff --git a/test/e2e/framework/framework.go b/test/e2e/framework/framework.go
index a854192188..301a350336 100644
--- a/test/e2e/framework/framework.go
+++ b/test/e2e/framework/framework.go
@@ -149,7 +149,7 @@ func NewFromFlags() (*Framework, error) {
 	}
 
 	viper.SetDefault(kubeconfigFlag, filepath.Join(usr.HomeDir, ".kube", "config"))
-	viper.SetDefault(gsimageFlag, "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22")
+	viper.SetDefault(gsimageFlag, "us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23")
 	viper.SetDefault(pullSecretFlag, "")
 	viper.SetDefault(stressTestLevelFlag, 0)
 	viper.SetDefault(perfOutputDirFlag, "")
diff --git a/test/e2e/gameserver_test.go b/test/e2e/gameserver_test.go
index 6cb9a47b5c..881526af91 100644
--- a/test/e2e/gameserver_test.go
+++ b/test/e2e/gameserver_test.go
@@ -1099,7 +1099,7 @@ spec:
           preferredDuringSchedulingIgnoredDuringExecution: ERROR
       containers:
         - name: simple-game-server
-          image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+          image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
 `
 	err := os.WriteFile("/tmp/invalid.yaml", []byte(gsYaml), 0o644)
 	require.NoError(t, err)
diff --git a/test/load/allocation/fleet.yaml b/test/load/allocation/fleet.yaml
index 3900b15b3c..4fcccc28f4 100644
--- a/test/load/allocation/fleet.yaml
+++ b/test/load/allocation/fleet.yaml
@@ -33,7 +33,7 @@ spec:
         spec:
           containers:
             - args: [-automaticShutdownDelaySec=600]
-              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
               name: simple-game-server
               resources:
                 limits:
diff --git a/test/load/allocation/performance-test-fleet-template.yaml b/test/load/allocation/performance-test-fleet-template.yaml
index 1ba98768cd..3d29efb496 100644
--- a/test/load/allocation/performance-test-fleet-template.yaml
+++ b/test/load/allocation/performance-test-fleet-template.yaml
@@ -33,7 +33,7 @@ spec:
         spec:
           containers:
             - args: [-automaticShutdownDelaySec=AUTOMATIC_SHUTDOWN_DELAY_SEC_REPLACEMENT]
-              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
               name: simple-game-server
               resources:
                 limits:
diff --git a/test/load/allocation/scenario-fleet.yaml b/test/load/allocation/scenario-fleet.yaml
index bc2238a6eb..33655c65bc 100644
--- a/test/load/allocation/scenario-fleet.yaml
+++ b/test/load/allocation/scenario-fleet.yaml
@@ -38,7 +38,7 @@ spec:
               value: 'true'
           containers:
             - name: simple-game-server
-              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.22
+              image: us-docker.pkg.dev/agones-images/examples/simple-game-server:0.23
               args: [-automaticShutdownDelaySec=60, -readyIterations=10]
               resources:
                 limits: