[geo-optimizer] GEO Audit Report — 2026-06-01

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GEO Audit Report — github/gh-aw

Audit Date: 2026-06-01
Run: §26773502266

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📊 Scores

Target	Score	Band
Docs site (github.github.com/gh-aw/)	42/100	Foundation
README (github.com/github/gh-aw)	55/100	Foundation
Sitemap avg (20 pages)	31.55/100	Critical

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✅ Top Strengths

• README robots.txt: 27 AI bots explicitly allowed (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and more) — 15/18
• README llms.txt: Present and well-formed — 12 sections, 117 links, 2,919 words — 14/18
• Docs site meta tags: Full set — title, description, canonical, OG tags — 14/14
• Docs site Schema JSON-LD: WebSite, Organization, SoftwareApplication, FAQPage types present — 12/16
• Technical signals: RSS feed, freshness date, lang="en", HTTPS/HSTS — all present on docs site
• AI bot access: None blocked; all three major AI crawlers (GPTBot, ClaudeBot, PerplexityBot) return HTTP 200

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🚨 Critical Gaps

1. No robots.txt on docs site (0/18): github.github.com/gh-aw/ has no robots.txt, so AI crawlers have no explicit permission signal for that domain.
2. No llms.txt on docs site (0/18): Despite the README having a well-structured llms.txt, the docs site is missing one entirely.
3. No AI discovery endpoints on either target (0/6 each): Neither site has /.well-known/ai.txt, /ai/summary.json, /ai/faq.json, or /ai/service.json.
4. README missing Schema JSON-LD (0/16): GitHub.com renders no JSON-LD for the repo — no WebSite, Organization, or FAQPage schema, hurting Google AI and ChatGPT scores.
5. Sitemap pages average 31.55/100 (Critical band): The documentation sub-pages inherit the docs site's robots/llms gaps, dragging the whole site down.
6. Brand/Entity signals weak on README (3/10): No Knowledge Graph pillar links (Wikidata, Wikipedia, LinkedIn, Crunchbase) in schema — this limits entity disambiguation by AI engines.

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🔧 Recommended Fixes (by impact)

Priority	Fix	Expected Gain
🔴 High	Add robots.txt to github.github.com/gh-aw/ allowing AI bots	+18 pts docs site
🔴 High	Add llms.txt to docs site (geo llms --base-url https://github.github.com/gh-aw)	+18 pts docs site
🟠 Medium	Add /.well-known/ai.txt, /ai/summary.json, /ai/faq.json, /ai/service.json to docs site	+6 pts each target
🟠 Medium	Add dateModified schema and RSS feed to README page	+3 pts README signals
🟡 Low	Add sameAs Knowledge Graph links (Wikidata, LinkedIn) to any README Organization schema	+7 pts brand/entity
🟡 Low	Fix canonical <link rel="canonical"> missing from README	+3 pts README meta
🟡 Low	Reduce "github" keyword density (2.7%) and "issue" density (22.4%) on respective pages	removes -3 penalty

📋 Full Category Breakdown

Docs Site (github.github.com/gh-aw/) — 42/100 Foundation

Category	Score	Max	Status
robots.txt	0	18	❌ Missing
llms.txt	0	18	❌ Missing
Schema JSON-LD	12	16	✅ WebSite, Org, SoftwareApp, FAQPage
Meta Tags	14	14	✅ Perfect
Content	7	12	⚠️ No numbers, no front-loading, no lists/tables
Signals	6	6	✅ RSS, freshness, lang
AI Discovery	0	6	❌ No well-known/ai.txt, no /ai/* endpoints
Brand & Entity	6	10	⚠️ No Wikipedia/Crunchbase pillars
Negative penalty	-3	—	⚠️ Keyword stuffing + hidden text

Trust grade: C (medium) — Technical 3/5, Identity 3/5, Social 4/5, Academic 1/5, Consistency 4/5

Platform citation scores: ChatGPT 50 · Perplexity 65 · Google AI 70

README (github.com/github/gh-aw) — 55/100 Foundation

Category	Score	Max	Status
robots.txt	15	18	✅ 27 AI bots allowed
llms.txt	14	18	✅ Present, 12 sections, 117 links
Schema JSON-LD	0	16	❌ None
Meta Tags	11	14	⚠️ No canonical URL
Content	12	12	✅ Perfect
Signals	3	6	⚠️ No RSS, no freshness date
AI Discovery	0	6	❌ No well-known/ai.txt, no /ai/* endpoints
Brand & Entity	3	10	❌ 0 KG pillar links, no contact info
Negative penalty	-3	—	⚠️ Keyword stuffing + broken links (12) + popup signals

Trust grade: C (medium) — Technical 5/5, Identity 3/5, Social 1/5, Academic 4/5, Consistency 3/5

Platform citation scores: ChatGPT 55 · Perplexity 70 · Google AI 45

Content decay risk: HIGH — evergreen score 38/100; temporal references detected

📄 Sitemap Page Scores (20 pages audited)

URL	Score	Band
github.github.com/gh-aw	42	Foundation
.../blog/3	33	Critical
.../blog/4	33	Critical
.../blog/7	33	Critical
.../blog/2026-01-13-meet-the-workflows-continuous-improvement	33	Critical
.../blog/2026-01-13-meet-the-workflows-advanced-analytics	30	Critical
.../blog/2026-01-13-meet-the-workflows-campaigns	30	Critical
.../blog/2026-01-12-welcome-to-pelis-agent-factory	30	Critical
.../blog/5	30	Critical
.../agent-factory-status	27	Critical

The homepage is the only non-Critical page across the sitemap, confirming that adding robots.txt and llms.txt to the docs domain would lift all 20 pages simultaneously.

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