diff --git a/src/sentry/options/defaults.py b/src/sentry/options/defaults.py
index c1e13a1dbfbfd3..3130e5f38947af 100644
--- a/src/sentry/options/defaults.py
+++ b/src/sentry/options/defaults.py
@@ -3520,13 +3520,6 @@
     flags=FLAG_AUTOMATOR_MODIFIABLE,
 )
 
-# Killswitch for linking identities for demo users
-register(
-    "identity.prevent-link-identity-for-demo-users.enabled",
-    type=Bool,
-    default=False,
-    flags=FLAG_AUTOMATOR_MODIFIABLE,
-)
 
 register(
     "sentry.send_onboarding_task_metrics",
diff --git a/src/sentry/users/models/identity.py b/src/sentry/users/models/identity.py
index f81ed9d1acca42..e5fb728b072554 100644
--- a/src/sentry/users/models/identity.py
+++ b/src/sentry/users/models/identity.py
@@ -10,7 +10,7 @@
 from django.db.models import Q, QuerySet
 from django.utils import timezone
 
-from sentry import analytics, options
+from sentry import analytics
 from sentry.backup.scopes import RelocationScope
 from sentry.db.models import (
     BoundedPositiveIntegerField,
@@ -19,7 +19,6 @@
     control_silo_model,
 )
 from sentry.db.models.manager.base import BaseManager
-from sentry.demo_mode.utils import is_demo_user
 from sentry.integrations.types import ExternalProviders, IntegrationProviderSlug
 from sentry.users.services.user import RpcUser
 
@@ -90,17 +89,6 @@ def link_identity(
         the case where the user is linked to a different identity or the
         identity is linked to a different user.
         """
-        # NOTE(vgrozdanic): temporary fix for #inc-1373 to stop the bleed
-        if is_demo_user(user) and options.get(
-            "identity.prevent-link-identity-for-demo-users.enabled"
-        ):
-            logger.warning(
-                "Preventing link identity for demo user",
-                extra={"user_id": user.id, "idp_id": idp.id, "external_id": external_id},
-                stack_info=True,
-            )
-            return None
-
         from sentry.integrations.slack.analytics import SlackIntegrationIdentityLinked
 
         defaults = {
@@ -146,17 +134,6 @@ def create_identity(
         user: User | RpcUser,
         defaults: Mapping[str, Any],
     ) -> Identity | None:
-        # NOTE(vgrozdanic): temporary fix for #inc-1373 to stop the bleed
-        if is_demo_user(user) and options.get(
-            "identity.prevent-link-identity-for-demo-users.enabled"
-        ):
-            logger.warning(
-                "Preventing creating identity for demo user",
-                extra={"user_id": user.id, "idp_id": idp.id, "external_id": external_id},
-                stack_info=True,
-            )
-            return None
-
         identity_model = self.create(
             idp_id=idp.id, user_id=user.id, external_id=external_id, **defaults
         )
@@ -182,16 +159,6 @@ def reattach(
         Removes identities under `idp` associated with either `external_id` or `user`
         and creates a new identity linking them.
         """
-        if is_demo_user(user) and options.get(
-            "identity.prevent-link-identity-for-demo-users.enabled"
-        ):
-            logger.warning(
-                "Preventing reattaching identity for demo user",
-                extra={"user_id": user.id, "idp_id": idp.id, "external_id": external_id},
-                stack_info=True,
-            )
-            return None
-
         self.delete_identity(user=user, idp=idp, external_id=external_id)
         return self.create_identity(user=user, idp=idp, external_id=external_id, defaults=defaults)
 
@@ -206,17 +173,6 @@ def update_external_id_and_defaults(
         Updates the identity object for a given user and identity provider
         with the new external id and other fields related to the identity status
         """
-        # NOTE(vgrozdanic): temporary fix for #inc-1373 to stop the bleed
-        if is_demo_user(user) and options.get(
-            "identity.prevent-link-identity-for-demo-users.enabled"
-        ):
-            logger.warning(
-                "Preventing updating identity for demo user",
-                extra={"user_id": user.id, "idp_id": idp.id, "external_id": external_id},
-                stack_info=True,
-            )
-            return None
-
         query = self.filter(user_id=user.id, idp=idp)
         query.update(external_id=external_id, **defaults)
         identity_model = query.get()
diff --git a/tests/sentry/users/models/test_identity.py b/tests/sentry/users/models/test_identity.py
index e734c06f72211b..727f49626da39f 100644
--- a/tests/sentry/users/models/test_identity.py
+++ b/tests/sentry/users/models/test_identity.py
@@ -1,9 +1,7 @@
 from sentry.identity import register
 from sentry.identity.providers.dummy import DummyProvider
 from sentry.testutils.cases import TestCase
-from sentry.testutils.helpers import override_options
 from sentry.testutils.silo import control_silo_test
-from sentry.users.models.identity import Identity
 
 
 @control_silo_test
@@ -21,30 +19,3 @@ def test_get_provider(self) -> None:
         provider = identity_model.get_provider()
         assert provider.name == "Dummy"
         assert provider.key == "dummy"
-
-    def test_link_identity_for_demo_users(self) -> None:
-        user = self.create_user()
-        idp = self.create_identity_provider(type="dummy", external_id="1234")
-
-        # if the setting is disabled, the identity should be linked even for demo users
-        with override_options({"demo-mode.enabled": True, "demo-mode.users": [user.id]}):
-            assert Identity.objects.link_identity(user, idp, "1234") is not None
-
-        # if the setting is enabled, the identity should not be linked for demo users
-        with override_options(
-            {
-                "identity.prevent-link-identity-for-demo-users.enabled": True,
-                "demo-mode.enabled": True,
-                "demo-mode.users": [user.id],
-            }
-        ):
-            assert Identity.objects.link_identity(user, idp, "1234") is None
-
-        # if the setting is enabled, the identity should still be linked for non-demo users
-        with override_options(
-            {
-                "identity.prevent-link-identity-for-demo-users.enabled": True,
-                "demo-mode.enabled": True,
-            }
-        ):
-            assert Identity.objects.link_identity(user, idp, "1234") is not None