title: Why Facebook Matters - Stats, Numbers, Web OS vs. Desktop OS, News gradient-colors: #0e1f5b #3b5998
- Are you on Facebook?
- How many apps have you installed on Facebook? Zero? Less than Five? Five+? Ten+?
- Name your two top (recommended) Facebook apps
- Why? Fun? Utility? Other?
- Have you already developed a Facebook app? In PHP, Ruby, Java, C#.NET, Python?
Sample:
- No / Zero
- Fifty+ / Pirate vs. Ninja, What Disney Princess Are You? / Fun
- Five+ / WordPress, Twitter / Utility
- Facebook is "Addictive"
- Facebook is "So, Distracting, Companies Must Ban It"
- Facebook is "God's Gift to Developers"
- Facebook is "Nirvana for Direct Marketers"
- Facebook is the first "Word of Mouse" Engine
- Facebook is "Bloomberg Terminal for Your Life"
- Facebook is the "Lowest Cost Customer Acquisition Vehicle on the Planet"
Source: Adonomics - Why Facebook Is Worth $100 Billion
- More than 70+ million active users
- More than 200,000+ new registrations/day since January 2007
- Users spend on average 20 minutes/day on Facebook (Source: comScore)
- #1 photo sharing site on the Web (Source: comScore)
- More than 14 million photos uploaded/day
- More than 6 million active user groups
Source: Facebook Statistics
More than 8+ million Facebookers (top outside the US followed by 8+ in the UK)
Metros/Networks
- Greater Toronto Metro, Ontario - 1,161,114 Facebookers
- Greater Vancouver Metro, British Columbia - 703,382 Facebookers
- Greater Montreal Metro, Quebec - 591,215 Facebookers
- Greater Calgary Metro, Alberta - 383,558 Facebookers
Canadian University Networks
- University of British Columbia (UBC) - 31,595 Facebookers
- Simon Fraser University (SFU) - 24,142 Facebookers
- University of Victoria (UVic) - 16,416 Facebookers
- University of Toronto (UofT) - 57,360 Facebookers
Source: Facebook Networks (Apr/14/2008)
Facebook:
- One Person - One Profile (No Multiple Personas Allowed)
- No Fake or Anonymous Profiles Allowed
MySpace (100+ Million Profiles):
- One Spam King - 500,000 MySpace Profiles
- Fake and Anonymous Profiles Allowed - William Shakespeare, Hamlet, Chair, Butter, etcetera
- 20,000+ apps
- 100+ new apps/day added
- More than 95% of Facebookers installed (and used) at least one Facebook app
Top Categories
- Just for Fun Applications (9000+) - Top Friends, Movies, Likeness, Scrabulous, Graffiti, Vampires
- Gaming (2400+) - Scrabulous, Texas HoldEm Poker, (fluff)Friends, PetrolHead, Oregon Trail, WarBook
- Sports Applications (1900+) - Sport Bets, Hockey Pool, Premier League Picks, Toronto Maple Leafs Fans
- Utility Applications (1800+) - Bumper Sticker, Advanced Wall, Cities I've Visited, Where I've Been, Books iRead
More Categories
Education (1600+), Dating (1500+), Music (1100+), Events (900+), Business (900+), Money (300+) and many more
Source: Facebook Application Catalog
- Scratch and Win (Backstage) / 449,900 / 71,984 (16%)
- Hockey Pool (Ben Nevile) / 347,793 / 48,691 (14%)
- Are You Normal? (Kinzin) / 572,300 / 5,723 (1%)
- I'm Reading (Garth Shoemaker) / 61,400 / 614 (1%)
- Hockey Pool Pro (Jason Bailey, $uper Rewards) / 20,300 / 203 (1%)
- The Snow Report (Jeremy Holland and Dean Halford ) / 18,200 / 182 (1%)
- Eat-A-Rama (ActiveState) / 17,800 / 30 (0%)
- Green Gifts (Social Signal) / 7,400 / 74 (1%)
- These Are My Kids (Kinzin) / 4,200 / 126 (3%)
- Mixx Maker (Project Opus/Donat Group) / 1,000 / 20 (2%)
Source: Vancouver Ajax & Web 2.0 (3.0) Developer Group, Adonomics Chart - Scratch and Win / Are You Normal? / Hockey Pool
- More than 300,000+ Facebook Developers World Wide
- Vancouver Facebook (& Social Network) Developers Group (200+)
Facebook Developer Garage Events Around the World:
San Francisco, New York, Boston, Toronto, Vancouver, London, Singapore, Sydney and in many more cities (Source: Facebook Developer Garage Calendar)
- There are 886,320,511 installs across 21,822 apps on Facebook with over 200,000 developers currently evaluating the platform.
- These applications were used 34,175,797 times in the last 24 hours and have a combined valuation of $428,182,197.
Adonomics Facebook Application Leaderboard
Metrics:
- Installs
- Active Users (%)
- Valuation (Estimated) in $$$
Windows OS vs. Facebook OS / Desktop OS vs Web OS
Harvard drop-out and his former roommate vs. Harvard drop-out and his former roommate
1984 vs. 2004
1995 vs. 2007
Digital Research's GEM, IBM's OS/2 Presentation Manager, VisiCorp's VisiON, Sun xWindows, Apple's Mac
vs.
MySpace, LinkedIn, Orkut, Friendster, OpenSocial
- Windows SDK à Developers / Developers / Developers!!!
- 80,000 employees
- 4+ million 3rd party developers
vs.
- F8 Platform à Developers / Developers / Developers!!!
- 450 employees
- 200,000+ 3rd party developers
OEM PC companies bundled Windows; Developers' apps and API knowledge; Consumer investment in apps, file system and user interface
vs.
Consumer investment in Profile Data, Notes, Photos, e-Mail history, Groups, Apps, and Friend Network; developers' apps and API knowledge
Word, Excel, Powerpoint, Access, Outlook, Browser
vs.
Photos, Events, Friends, Newsfeed, Inbox, Groups, Profile Page Calendar, Dining, Travel, Gifting, Shopping, Turn-based Games, Super Groups
Source: Adonomics - Why Facebook is Worth $100 Billion
Select Registration Button, Enter E-mail, Enter & Re-Enter Password, Enter other app related profile data
vs.
Select Add Application, Select Continue
Cost Per Click Advertising (typically $0.25 to $1.00 to get a visitor), Cost Per Impression Advertising, Search Engine Optimization, PR, Offline Advertising, Blogs
vs.
Friend Invites, Friend Newsfeeds
Bookmarking (<1%) vs. Profile page
vs.
e-mail, newsfeed, profile page, friends' interactions
Remember e-mail/password vs. Find app/icon on Profile Page and Click
Source: Adonomics - Why Facebook is Worth $100 Billion
Facebook Blogs/News
Facebook Blogs/News in and around Vancouver, B.C.