diff --git a/asciimathml.py b/asciimathml.py
old mode 100644
new mode 100755
index 7e976e6..91fbaec
--- a/asciimathml.py
+++ b/asciimathml.py
@@ -37,6 +37,7 @@ def El(tag, text=None, *children, **attrib):
     return element
 
 number_re = re.compile('-?(\d+\.(\d+)?|\.?\d+)')
+quoted_string_re = re.compile(r'"([^"]*)"')
 
 def strip_parens(n):
     if n.tag == 'mrow':
@@ -327,6 +328,11 @@ def parse_m(s, required=False):
     if s == '':
         return '', El('mi', u'\u25a1') if required else None
 
+    m = quoted_string_re.match(s)
+    if m:
+        text = m.group(1)
+        return s[m.end():], El('mrow', El('mtext', text))
+
     m = number_re.match(s)
 
     if m:
diff --git a/test/test.py b/test/test.py
index fd98cc1..36d27a1 100644
--- a/test/test.py
+++ b/test/test.py
@@ -68,6 +68,13 @@ def testText(self):
             El('math', El('mstyle',
                 El('mrow', El('mtext', text='undefined')))))
 
+    def testQuotedText(self):
+        self.assertTreeEquals(parse('"time" = "money"'),
+            El('math', El('mstyle',
+                El('mrow', El('mtext', text='time')),
+                El('mo', text='='),
+                El('mrow', El('mtext', text='money')))))
+
     def testIncompleteFrac(self):
         self.assertTreeEquals(parse('alpha /'),
             El('math', El('mstyle',