How to send events to Server Side Tag Manager without using GA4?

[anooptu]

I want to send events to SSTM and not planning to use GA4. Can I do this using WalkerOS?

[alexanderkirtzel]

To send events from the frontend client side, you can use the API destination, which sends original walkerOS events.

import { destinationWebAPI } from '@elbwalker/destination-web-api';

elb('walker destination', destinationWebAPI, {
  custom: {
    url: 'YOUR_SGTM_URL',
    transport: 'beacon',
  },
});

See how to use if you want to load it via script.

Or the etag destination, which is currently under development. It works almost like the original gtag library and creates requests only based on walkerOS. There are no external Google dependencies required.

You can also use etag with node to send events from a backend server-side. Or send original requests via sendNode