diff --git a/manage.py b/manage.py
index 9b8518937d48..fbbd40d0360a 100755
--- a/manage.py
+++ b/manage.py
@@ -23,6 +23,14 @@
 import sys
 from argparse import ArgumentParser
 
+from openedx_filters import OpenEdxPublicFilter
+
+
+class ManagementCommandExecutionRequested(OpenEdxPublicFilter):
+    """Filter triggered before a management command is executed."""
+
+    FILTER_TYPE = 'org.openedx.platform.management.command.execute.requested.v1'
+
 
 def parse_args():
     """Parse edx specific arguments to manage.py"""
@@ -96,4 +104,22 @@ def parse_args():
         django_args.append('--help')
 
     from django.core.management import execute_from_command_line
-    execute_from_command_line([sys.argv[0]] + django_args)
+
+    def command_runner():
+        return execute_from_command_line([sys.argv[0]] + django_args)
+
+    command_name = 'help'
+    if django_args and not django_args[0].startswith('-'):
+        command_name = django_args[0]
+
+    try:
+        pipeline_output = ManagementCommandExecutionRequested.run_filter(
+            command_name=command_name,
+            service_variant=os.environ.get("SERVICE_VARIANT", edx_args.service_variant),
+            command_runner=command_runner,
+        )
+        runner = pipeline_output.get('command_runner', command_runner)
+    except Exception:  # pylint: disable=broad-except
+        runner = command_runner
+
+    runner()