diff --git a/openedx/core/djangoapps/user_authn/api/tests/test_serializers.py b/openedx/core/djangoapps/user_authn/api/tests/test_serializers.py
index 77d0dbb27153..c356b6a9b0c1 100644
--- a/openedx/core/djangoapps/user_authn/api/tests/test_serializers.py
+++ b/openedx/core/djangoapps/user_authn/api/tests/test_serializers.py
@@ -10,7 +10,7 @@
     SERIALIZED_MFE_CONTEXT_WITH_TPA_DATA,
     SERIALIZED_MFE_CONTEXT_WITHOUT_TPA_DATA,
 )
-from openedx.core.djangoapps.user_authn.serializers import MFEContextSerializer
+from openedx.core.djangoapps.user_authn.serializers import ContextDataSerializer, MFEContextSerializer
 
 
 class TestMFEContextSerializer(TestCase):
@@ -44,3 +44,82 @@ def test_mfe_context_serializer_default_response(self):
             serialized_data,
             SERIALIZED_MFE_CONTEXT_WITHOUT_TPA_DATA
         )
+
+    def test_context_data_serializer_includes_enterprise_branding_when_present(self):
+        context_data = {
+            'currentProvider': None,
+            'platformName': 'Open edX',
+            'providers': [],
+            'secondaryProviders': [],
+            'finishAuthUrl': None,
+            'errorMessage': None,
+            'registerFormSubmitButtonText': None,
+            'autoSubmitRegForm': False,
+            'syncLearnerProfileData': False,
+            'countryCode': None,
+            'welcomePageRedirectUrl': None,
+            'pipeline_user_details': {
+                'username': 'jdoe',
+                'email': 'jdoe@example.com',
+                'fullname': 'Jane Doe',
+                'first_name': 'Jane',
+                'last_name': 'Doe',
+            },
+            'enterpriseBranding': {
+                'enterpriseName': 'Example Enterprise',
+                'enterpriseLogoUrl': 'https://example.com/logo.png',
+                'enterpriseBrandedWelcomeString': 'Welcome, Enterprise Learner',
+                'enterpriseSlug': 'example-enterprise',
+                'platformWelcomeString': 'Welcome to the Platform',
+            },
+        }
+
+        serialized = ContextDataSerializer(context_data).data
+
+        self.assertDictEqual(
+            serialized['enterpriseBranding'],
+            {
+                'enterpriseName': 'Example Enterprise',
+                'enterpriseLogoUrl': 'https://example.com/logo.png',
+                'enterpriseBrandedWelcomeString': 'Welcome, Enterprise Learner',
+                'enterpriseSlug': 'example-enterprise',
+                'platformWelcomeString': 'Welcome to the Platform',
+            }
+        )
+
+        self.assertDictEqual(
+            serialized['pipelineUserDetails'],
+            {
+                'username': 'jdoe',
+                'email': 'jdoe@example.com',
+                'name': 'Jane Doe',
+                'firstName': 'Jane',
+                'lastName': 'Doe',
+            }
+        )
+
+    def test_context_data_serializer_omits_enterprise_branding_when_absent(self):
+        context_data = {
+            'currentProvider': None,
+            'platformName': 'Open edX',
+            'providers': [],
+            'secondaryProviders': [],
+            'finishAuthUrl': None,
+            'errorMessage': None,
+            'registerFormSubmitButtonText': None,
+            'autoSubmitRegForm': False,
+            'syncLearnerProfileData': False,
+            'countryCode': None,
+            'welcomePageRedirectUrl': None,
+            'pipeline_user_details': {
+                'username': 'jdoe',
+                'email': 'jdoe@example.com',
+                'fullname': 'Jane Doe',
+                'first_name': 'Jane',
+                'last_name': 'Doe',
+            },
+        }
+
+        serialized = ContextDataSerializer(context_data).data
+
+        self.assertNotIn('enterpriseBranding', serialized)
diff --git a/openedx/core/djangoapps/user_authn/serializers.py b/openedx/core/djangoapps/user_authn/serializers.py
index ac41d263e91d..b35a0aac4b74 100644
--- a/openedx/core/djangoapps/user_authn/serializers.py
+++ b/openedx/core/djangoapps/user_authn/serializers.py
@@ -65,6 +65,10 @@ class ContextDataSerializer(serializers.Serializer):
     countryCode = serializers.CharField(allow_null=True)
     welcomePageRedirectUrl = serializers.CharField(allow_null=True)
     pipelineUserDetails = serializers.SerializerMethodField()
+    enterpriseBranding = EnterpriseBrandingSerializer(
+        allow_null=True,
+        required=False,
+    )
 
     def get_pipelineUserDetails(self, obj):
         if obj.get('pipeline_user_details'):