A coaching tool needs to have the following 5 things:
- Frictionless on-boarding which captures:
- existing behaviour
- future goals
- any emotional reasons for unhealthy habits
- Guide the user to establish "SMART" goals e.g: "Next time I visit a venue that sells alcoholic drinks, I will request/try a non-alcoholic version of my favourite drink." Specific Measureable Achieveable Relevant Timely
Note: if we prefer to use an alternative goal-setting framework, we will incorporate that into the app with relative ease. This is just a starting point.
- Frictionless Capture: Make tracking their behaviour/consumption as easy as possible; 2 taps.
When the user opens the PWA the "home screen" should be "add item" in "FasTrack" it will allow the user to add any food item. For the CS-Coach it will be restricted to Drinks. This is merely a change in focus for the product type. So instead of having different types of pictures e.g: Drinks, Fruit, Snack, Sandwich, Salad, Meal, It the iconography would be types of drinks: e.g: Pint Glass, Bottle, Wine Glass, Soda Glass.
A.I Opportunity: prioritise the user's personal favourite drinks in the menu such that they don't have to scroll in order to capture their consumed items.
- Positive Feedback Loop: When the user enters a drink, congratulate them on their choice if it meets their Goal. If the App has any previous data, share it in the form of an insight. e.g: "Last week you had 4 drinks and felt great! Why not stick to 3 this week and see you how feel?"
A.I Opportunity: Dependent on the amount of data in the system, we can give statistically-significant insights to users e.g: "87% of people report feeling better the next day if they stick to 1 drink. Share this with your friends so they know why you have decided to drink less."
- Group Accountability
(Optionally) Sharing your goals with family/friends so they can help you achieve them and not "lead you astray".