Copy for Sales & Marketing

[vykster]

Review notes from Brandon Rush and budget for external copy support.

Web Audit from sales perspective
Goal for sales: get leads in and give them a next step (schedule a meeting, etc)

Notes
Signup forms on every pages, newsletter, forms, etc a CTA on every page
About us: hit harder on “our unique value, why us and not others”
Missing a competitive angle, use it to “answer objections”
“Have you worked with anyone like me?”
“How long have you been in businesses?”
Services page
Recommend integrating testimonials in the headline
Target copy towards your customer, currently the language on the page is not “action oriented” or “customer centric”
Hyper focus on your target and act like you are targeting them “i see you, i see what you are going, through I got you”
Recommend hero story framework
A character (hero)
Has a problem
And meets a guide
Who gives them a plan
And calls them to action
That helps them avoid failure
And ends in success