doc: README updates

[nicklem]

Updates the repo README file with suggestions from Marketing.

For more context, see Slack thread and Slite page.

[claudiacarpinteiro]

@nicklem I left some comments for your evaluation.

[codacy-production]

Coverage summary from Codacy

See diff coverage on Codacy

Coverage variation	Diff coverage
Report missing for cfe88271	∅

Coverage variation details

	Coverable lines	Covered lines	Coverage
Common ancestor commit (cfe8827)	Report Missing	Report Missing	Report Missing
Head commit (520f53a)	1271	1038	81.67%

Coverage variation is the difference between the coverage for the head and common ancestor commits of the pull request branch: <coverage of head commit> - <coverage of common ancestor commit>

Diff coverage details

	Coverable lines	Covered lines	Diff coverage
Pull request (#493)	0	0	∅ (not applicable)

Diff coverage is the percentage of lines that are covered by tests out of the coverable lines that the pull request added or modified: <covered lines added or modified>/<coverable lines added or modified> * 100%

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Footnotes

1. Codacy didn't receive coverage data for the commit, or there was an error processing the received data. Check your integration for errors and validate that your coverage setup is correct. ↩

[claudiacarpinteiro]

LGTM! 👍