diff --git a/Makefile b/Makefile
index 4887665bf..feb1f49b3 100644
--- a/Makefile
+++ b/Makefile
@@ -4,7 +4,7 @@ BINDIR ?= /usr/local/bin
 IMAGE_REPOSITORY ?= quay.io/cilium/hubble
 CONTAINER_ENGINE ?= docker
 TARGET=hubble
-VERSION=0.7.0-dev
+VERSION=0.7.0
 GIT_BRANCH = $(shell which git >/dev/null 2>&1 && git rev-parse --abbrev-ref HEAD)
 GIT_HASH = $(shell which git >/dev/null 2>&1 && git rev-parse --short HEAD)
 GO_TAGS ?=