diff --git a/src/app/components/ATIAnalytics/beacon/index.test.ts b/src/app/components/ATIAnalytics/beacon/index.test.ts
index db1f8ab828b..df2e8dca97b 100644
--- a/src/app/components/ATIAnalytics/beacon/index.test.ts
+++ b/src/app/components/ATIAnalytics/beacon/index.test.ts
@@ -99,6 +99,22 @@ describe('beacon', () => {
           true,
         );
       });
+
+      it('should resolve reverbParams to null when Reverb is disabled for a service', () => {
+        sendEventBeacon({
+          type: 'click',
+          service: 'news',
+          componentName: 'component',
+          pageIdentifier: 'pageIdentifier',
+          detailedPlacement: 'detailedPlacement',
+          useReverb: false,
+        });
+
+        const reverbParams = sendBeaconSpy.mock.calls[0][1];
+
+        expect(sendBeaconSpy).toHaveBeenCalledTimes(1);
+        expect(reverbParams).toBeNull();
+      });
     });
   });
 });
diff --git a/src/app/components/ATIAnalytics/index.test.tsx b/src/app/components/ATIAnalytics/index.test.tsx
index b185487e641..0b5f2ace134 100644
--- a/src/app/components/ATIAnalytics/index.test.tsx
+++ b/src/app/components/ATIAnalytics/index.test.tsx
@@ -1201,5 +1201,29 @@ describe('ATI Analytics Container', () => {
         },
       });
     });
+
+    it('should set reverbParams to null when Reverb is disabled', () => {
+      const mockCanonical = jest.fn().mockReturnValue('canonical-return-value');
+      // @ts-expect-error - we need to mock these functions to ensure tests are deterministic
+      canonical.default = mockCanonical;
+
+      const {
+        metadata: { atiAnalytics },
+      } = articleDataNews;
+
+      render(<ATIAnalytics atiData={atiAnalytics} />, {
+        ...defaultRenderProps,
+        atiData: atiAnalytics,
+        isAmp: false,
+        pageData: articleDataNews,
+        pageType: ARTICLE_PAGE,
+        service: 'mundo',
+        isUK: true,
+      });
+
+      const { reverbParams } = mockCanonical.mock.calls[0][0];
+
+      expect(reverbParams).toBeNull();
+    });
   });
 });
diff --git a/src/app/lib/analyticsUtils/sendBeacon/index.js b/src/app/lib/analyticsUtils/sendBeacon/index.js
index a8078dfbfd2..466423bf40f 100644
--- a/src/app/lib/analyticsUtils/sendBeacon/index.js
+++ b/src/app/lib/analyticsUtils/sendBeacon/index.js
@@ -1,4 +1,3 @@
-import isLive from '../../utilities/isLive';
 import onClient from '../../utilities/onClient';
 import nodeLogger from '../../logger.node';
 import { ATI_LOGGING_ERROR } from '../../logger.const';
@@ -107,7 +106,7 @@ const callReverb = async eventDetails => {
 const sendBeacon = async (url, reverbBeaconConfig) => {
   if (onClient()) {
     try {
-      if (!isLive() && reverbBeaconConfig) {
+      if (reverbBeaconConfig) {
         const {
           params: { page, user },
           eventDetails,
diff --git a/src/app/lib/analyticsUtils/sendBeacon/index.test.js b/src/app/lib/analyticsUtils/sendBeacon/index.test.js
index faac7b9eef6..9fa7395914b 100644
--- a/src/app/lib/analyticsUtils/sendBeacon/index.test.js
+++ b/src/app/lib/analyticsUtils/sendBeacon/index.test.js
@@ -1,6 +1,8 @@
 /* eslint-disable global-require */
 import loggerMock from '#testHelpers/loggerMock';
 import { ATI_LOGGING_ERROR } from '#app/lib/logger.const';
+import sendBeacon from './index';
+import * as onClient from '../../utilities/onClient';
 
 let fetchResponse;
 let isOnClient;
@@ -17,13 +19,12 @@ window.__reverb = {
   __reverbLoadedPromise: Promise.resolve(reverbMock),
 };
 
+jest.spyOn(onClient, 'default').mockImplementation(() => isOnClient);
+
 describe('sendBeacon', () => {
   beforeEach(() => {
     isOnClient = true;
     fetch.mockImplementation(() => fetchResponse);
-    jest.mock('../../utilities/onClient', () => jest.fn());
-    const onClient = require('../../utilities/onClient');
-    onClient.mockImplementation(() => isOnClient);
   });
 
   afterEach(() => {
@@ -31,8 +32,6 @@ describe('sendBeacon', () => {
   });
 
   it(`should fetch`, () => {
-    const sendBeacon = require('./index').default;
-
     sendBeacon('https://foobar.com');
 
     expect(fetch).toHaveBeenCalledWith('https://foobar.com', {
@@ -43,8 +42,6 @@ describe('sendBeacon', () => {
   it(`should not fetch when not on client`, () => {
     isOnClient = false;
 
-    const sendBeacon = require('./index').default;
-
     sendBeacon('https://foobar.com');
 
     expect(fetch).not.toHaveBeenCalled();
@@ -61,6 +58,10 @@ describe('sendBeacon', () => {
       },
     };
 
+    // Simulates reverbBeaconConfig set to null in ATIAnalytics and sendEventBeacon
+    // in the event useReverb resolves to 'false'
+    const reverbConfigWhenReverbIsDisabled = null;
+
     const originalProcessEnv = process.env;
 
     afterEach(() => {
@@ -73,16 +74,18 @@ describe('sendBeacon', () => {
       });
 
       it('should call Reverb viewEvent if Reverb config is passed', async () => {
-        const sendBeacon = require('./index').default;
-
         await sendBeacon('https://foobar.com', reverbConfig);
 
         expect(reverbMock.viewEvent).toHaveBeenCalledTimes(1);
       });
 
-      it('should not call "fetch" if Reverb config is passed', async () => {
-        const sendBeacon = require('./index').default;
+      it('should not call Reverb viewEvent if Reverb is not enabled for a service', async () => {
+        await sendBeacon('https://foobar.com', null);
 
+        expect(reverbMock.viewEvent).not.toHaveBeenCalled();
+      });
+
+      it('should not call "fetch" if Reverb config is passed', async () => {
         await sendBeacon('https://foobar.com', reverbConfig);
 
         expect(fetch).not.toHaveBeenCalled();
@@ -95,16 +98,18 @@ describe('sendBeacon', () => {
       });
 
       it('should call Reverb viewEvent if Reverb config is passed', async () => {
-        const sendBeacon = require('./index').default;
-
         await sendBeacon('https://foobar.com', reverbConfig);
 
         expect(reverbMock.viewEvent).toHaveBeenCalledTimes(1);
       });
 
-      it('should not call "fetch" if Reverb config is passed', async () => {
-        const sendBeacon = require('./index').default;
+      it('should not call Reverb viewEvent if Reverb is not enabled for a service', async () => {
+        await sendBeacon('https://foobar.com', null);
 
+        expect(reverbMock.viewEvent).not.toHaveBeenCalled();
+      });
+
+      it('should not call "fetch" if Reverb config is passed', async () => {
         await sendBeacon('https://foobar.com', reverbConfig);
 
         expect(fetch).not.toHaveBeenCalled();
@@ -116,20 +121,25 @@ describe('sendBeacon', () => {
         process.env.SIMORGH_APP_ENV = 'live';
       });
 
-      it('should not call Reverb viewEvent if Reverb config is passed', async () => {
-        const sendBeacon = require('./index').default;
-
+      it('should call Reverb viewEvent if Reverb config is passed', async () => {
         await sendBeacon('https://foobar.com', reverbConfig);
 
-        expect(reverbMock.viewEvent).not.toHaveBeenCalled();
+        expect(reverbMock.viewEvent).toHaveBeenCalled();
       });
 
-      it('should call "fetch" when Reverb config is passed', async () => {
-        const sendBeacon = require('./index').default;
+      it('should not call Reverb viewEvent if Reverb is not enabled for a service', async () => {
+        await sendBeacon(
+          'https://foobar.com',
+          reverbConfigWhenReverbIsDisabled,
+        );
 
+        expect(reverbMock.viewEvent).not.toHaveBeenCalled();
+      });
+
+      it('should not call "fetch" when Reverb config is passed', async () => {
         await sendBeacon('https://foobar.com', reverbConfig);
 
-        expect(fetch).toHaveBeenCalledTimes(1);
+        expect(fetch).not.toHaveBeenCalledTimes(1);
       });
     });
   });
@@ -143,8 +153,6 @@ describe('sendBeacon', () => {
     });
 
     it(`should send error to logger`, async () => {
-      const sendBeacon = require('./index').default;
-
       await sendBeacon('https://foobar.com');
 
       expect(loggerMock.error).toHaveBeenCalledWith(ATI_LOGGING_ERROR, {