diff --git a/src/app/components/ATIAnalytics/atiUrl/index.test.ts b/src/app/components/ATIAnalytics/atiUrl/index.test.ts
index 7f9ad991e74..f782af45a9f 100644
--- a/src/app/components/ATIAnalytics/atiUrl/index.test.ts
+++ b/src/app/components/ATIAnalytics/atiUrl/index.test.ts
@@ -357,8 +357,11 @@ describe('Reverb', () => {
           x18: 'isLocServeCookieSet',
         },
       };
+      const userParans = { isSignedIn: false };
 
       expect(reverbAnalyticsModel.params.page).toEqual(pageParams);
+      expect(reverbAnalyticsModel.params.user).toEqual(userParans);
+
       expect(reverbAnalyticsModel.eventDetails).toEqual({
         eventName: 'pageView',
       });
@@ -439,5 +442,14 @@ describe('Reverb', () => {
         container: '1234',
       });
     });
+
+    it('should return the correct Reverb user object configuration', () => {
+      const reverbPageSectionViewEventModel =
+        buildReverbPageSectionEventModel(input);
+
+      expect(reverbPageSectionViewEventModel.params.user).toEqual({
+        isSignedIn: false,
+      });
+    });
   });
 });
diff --git a/src/app/components/ATIAnalytics/atiUrl/index.ts b/src/app/components/ATIAnalytics/atiUrl/index.ts
index 6b1256eb5a4..9b40df85e19 100644
--- a/src/app/components/ATIAnalytics/atiUrl/index.ts
+++ b/src/app/components/ATIAnalytics/atiUrl/index.ts
@@ -479,7 +479,6 @@ export const buildReverbAnalyticsModel = ({
         },
       },
       user: {
-        hashedId: getAtUserId(),
         isSignedIn: false,
       },
     },
@@ -529,7 +528,6 @@ export const buildReverbPageSectionEventModel = ({
         },
       },
       user: {
-        hashedId: getAtUserId(),
         isSignedIn: false,
       },
     },
diff --git a/src/app/lib/analyticsUtils/sendBeacon/index.js b/src/app/lib/analyticsUtils/sendBeacon/index.js
index 3fafd914294..a8078dfbfd2 100644
--- a/src/app/lib/analyticsUtils/sendBeacon/index.js
+++ b/src/app/lib/analyticsUtils/sendBeacon/index.js
@@ -47,7 +47,7 @@ const setReverbPageValues = async ({ pageVars, userVars }) => {
   });
 
   window.bbcuser = {
-    getHashedId: () => [userVars.hashedId],
+    getHashedId: () => null,
     isSignedIn: () => Promise.resolve(userVars.isSignedIn),
   };
 };