diff --git a/packages/parser/src/custom-operations/parse-schema.ts b/packages/parser/src/custom-operations/parse-schema.ts
index d33c017b4..a21b2c8be 100644
--- a/packages/parser/src/custom-operations/parse-schema.ts
+++ b/packages/parser/src/custom-operations/parse-schema.ts
@@ -31,6 +31,7 @@ const customSchemasPathsV3 = [
   // operations
   '$.operations.*.messages.*.payload',
   '$.operations.*.messages.*.headers',
+  '$.operations.*.channel.messages.*.payload',
   '$.components.operations.*.messages.*.payload',
   '$.components.operations.*.messages.*.headers',
   // messages
diff --git a/packages/parser/test/custom-operations/parse-schema-v3.spec.ts b/packages/parser/test/custom-operations/parse-schema-v3.spec.ts
index 6e56ed10a..952991de5 100644
--- a/packages/parser/test/custom-operations/parse-schema-v3.spec.ts
+++ b/packages/parser/test/custom-operations/parse-schema-v3.spec.ts
@@ -1,7 +1,9 @@
 import { AsyncAPIDocumentV3 } from '../../src/models';
 import { Parser } from '../../src/parser';
+import { ValidateSchemaInput, ParseSchemaInput } from '../../src/schema-parser';
 
 import type { v3 } from '../../src/spec-types';
+import { SchemaValidateResult, AsyncAPISchema } from '../../src/types';
 
 describe('custom operations for v3 - parse schemas', function() {
   const parser = new Parser();
@@ -133,3 +135,53 @@ describe('custom operations for v3 - parse schemas', function() {
     expect(diagnostics.length > 0).toEqual(true);
   });
 });
+
+describe('custom parsers are executed for v3 - parse schemas', function() {
+  const parser = new Parser();
+  parser.registerSchemaParser({
+    getMimeTypes (): string[] {
+      return ['testFormat'];
+    },
+    validate (input: ValidateSchemaInput<unknown, unknown>): void | SchemaValidateResult[] | Promise<void | SchemaValidateResult[]> {
+      return [];
+    },
+    parse (input: ParseSchemaInput<unknown, unknown>): AsyncAPISchema | Promise<AsyncAPISchema> {
+      return {title: 'parsedFormat'};
+    }
+  });
+
+  it('should parse schemas only defined through an operations channel', async function () {
+    const documentRaw = {
+      asyncapi: '3.0.0',
+      info: {
+        title: 'Valid AsyncApi document',
+        version: '1.0'
+      },
+      operations: {
+        operation: {
+          action: 'receive',
+          channel: {
+            address: 'channel',
+            messages: {
+              message: {
+                payload: {
+                  schemaFormat: 'testFormat',
+                  schema: {
+                    type: 'object'
+                  }
+                }
+              }
+            }
+          },
+        }
+      },
+    };
+
+    const { document, diagnostics } = await parser.parse(documentRaw);
+
+    expect(document).toBeInstanceOf(AsyncAPIDocumentV3);
+    expect(diagnostics.length === 0).toEqual(true);
+
+    expect(((((document?.json() as any).operations?.operation as v3.OperationObject).channel as v3.ChannelObject)?.messages?.message as v3.MessageObject)?.payload?.schema).toEqual({ title: 'parsedFormat'});
+  });
+});
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