SEO/AEO: keyword expansion + anchor pieces + disambiguation

[tjpinder]

Filed from the 2026-05-03 portfolio SEO/AEO audit. Full context: Startvest-LLC/idealift → docs/SEO-AEO-ACTION-ITEMS-2026-05-03.md.

Current state (week of 2026-05-03)

• AEO mention rate: 17% — 12 Perplexity mentions this week
• SERP AIO presence: 81.0% (highest in portfolio), brand cited: 0%
• Ranked keywords: 5, ALL in Top-3 — perfect quality, tiny surface
• This is a high-rank, low-volume profile. We win the few terms we target, but we target very few.

Action items

1. Expand keyword set 5-10x (priority: high)

Currently tracking only 25 keywords in Nightwatch. Add ~100 around:

• Integrity training
• Ethical AI for business / responsible AI framework
• Behavioral integrity
• Integrity framework certification
• COSO alternatives / COSO Internal Control Framework alternatives
• NIST integrity controls
• Compliance integrity framework
• Whistleblower hotline alternatives
• Ethics & compliance program design
• Code of conduct framework
• Conflict of interest policy framework

2. Two-to-three anchor pieces (priority: high)

With explicit, verbatim-quotable definitions for AIO citation:

• "What is The Integrity Framework?" — 2000+ word definitional anchor. Lead with: "The Integrity Framework, created by Startvest, is a [X-noun] for [Y-buyer] that [does Z]"
• "The Integrity Framework vs COSO Internal Control Framework" — disambiguation page (Perplexity confuses these constantly)
• "How to implement The Integrity Framework in 90 days" — operational walkthrough

Each piece: schema.org/DefinedTerm declaring "The Integrity Framework" with attribution to Startvest.

3. Disambiguate from generic phrases (priority: critical)

Perplexity confuses us with:

• NIST SP 800-53 (System and Information Integrity)
• COSO Internal Control - Integrated Framework
• Generic "data integrity framework" / "research integrity framework"
• Software documentation using "the integrity framework" generically

Lead every page H1 + meta with "Startvest's Integrity Framework" or "The Integrity Framework (by Startvest)" to train AI engines on attribution. Update homepage hero and About page first.

AIO shaping checklist

• 40-80 word answer block immediately under H1
• schema.org/DefinedTerm with inDefinedTermSet attribution to Startvest
• schema.org/FAQPage with 6-9 Q&A pairs
• schema.org/Article with speakable selectors targeting the answer block

Re-measure

Target by 2026-06-01:

• Tracked keywords: 25 → 100+
• Ranked keywords: 5 → 15+ (still all top-3)
• AEO disambiguation: Perplexity attributes "Integrity Framework" to Startvest (not COSO/NIST) on at least 50% of generic queries
• AIO citation rate: 0% → 8%+ (highest AIO presence — closest to converting)