diff --git a/src/lib/components/Hero.svelte b/src/lib/components/Hero.svelte
index e17c5e392..74dfc4096 100644
--- a/src/lib/components/Hero.svelte
+++ b/src/lib/components/Hero.svelte
@@ -25,7 +25,7 @@
 		{#each Object.entries(homeHeroDesktop.sources) as [format, srcset]}
 			<source {srcset} sizes="100vw" type={'image/' + format} />
 		{/each}
-		<img src={homeHeroDesktop.img.src} alt="" />
+		<img src={homeHeroDesktop.img.src} alt="" fetchpriority="high" />
 	</picture>
 	<div class="content" bind:this={tagline}>
 		<h2>Don't let AI companies<br />gamble away our future</h2>