diff --git a/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/dataTypes/IMG.kt b/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/dataTypes/IMG.kt
index 15ca325853..4dfb55e038 100644
--- a/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/dataTypes/IMG.kt
+++ b/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/dataTypes/IMG.kt
@@ -23,6 +23,6 @@ public data class IMG(
         if (height != null) style.append("height:${height}px;")
         if (maxWidth != null) style.append("max-width:${maxWidth}px;")
         if (maxHeight != null) style.append("max-height:${maxHeight}px;")
-        return """<img src="$src" style="$style"}/>"""
+        return """<img src="$src" style="$style"/>"""
     }
 }
diff --git a/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/io/html.kt b/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/io/html.kt
index 432eab2c02..956fd99aa0 100644
--- a/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/io/html.kt
+++ b/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/io/html.kt
@@ -20,6 +20,8 @@ import org.jetbrains.kotlinx.dataframe.columns.BaseColumn
 import org.jetbrains.kotlinx.dataframe.columns.ColumnGroup
 import org.jetbrains.kotlinx.dataframe.columns.ColumnWithPath
 import org.jetbrains.kotlinx.dataframe.columns.FrameColumn
+import org.jetbrains.kotlinx.dataframe.dataTypes.IFRAME
+import org.jetbrains.kotlinx.dataframe.dataTypes.IMG
 import org.jetbrains.kotlinx.dataframe.impl.DataFrameSize
 import org.jetbrains.kotlinx.dataframe.impl.columns.addPath
 import org.jetbrains.kotlinx.dataframe.impl.io.resizeKeepingAspectRatio
@@ -514,6 +516,8 @@ private fun AnyFrame.getColumnsHeaderGrid(): List<List<ColumnWithPathWithBorder<
 internal fun DataFrameHtmlData.print() = println(this)
 
 /**
+ * By default, cell content is formatted as text
+ * Use [RenderedContent.media] or [IMG], [IFRAME] if you need custom HTML inside a cell.
  * @return DataFrameHtmlData with table script and css definitions. Can be saved as an *.html file and displayed in the browser
  */
 public fun <T> DataFrame<T>.toStandaloneHTML(
@@ -523,6 +527,8 @@ public fun <T> DataFrame<T>.toStandaloneHTML(
 ): DataFrameHtmlData = toHTML(configuration, cellRenderer, getFooter).withTableDefinitions()
 
 /**
+ * By default, cell content is formatted as text
+ * Use [RenderedContent.media] or [IMG], [IFRAME] if you need custom HTML inside a cell.
  * @return DataFrameHtmlData without additional definitions. Can be rendered in Jupyter kernel environments
  */
 public fun <T> DataFrame<T>.toHTML(
@@ -834,7 +840,7 @@ internal class DataFrameFormatter(
             return sb.result()
         }
 
-        val result = when (value) {
+        val result: RenderedContent? = when (value) {
             null -> "null".addCss(nullClass)
 
             is AnyRow -> {
@@ -899,6 +905,12 @@ internal class DataFrameFormatter(
 
             is DataFrameHtmlData -> RenderedContent.text(value.body)
 
+            is IMG -> RenderedContent.media(value.toString())
+
+            is IFRAME -> RenderedContent.media(value.toString())
+
+            is RenderedContent -> value
+
             else -> renderer.content(value, configuration)
         }
         if (result != null && result.textLength > configuration.cellContentLimit) return null
diff --git a/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/jupyter/CellRenderer.kt b/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/jupyter/CellRenderer.kt
index 6046d3f890..c9cb625cf4 100644
--- a/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/jupyter/CellRenderer.kt
+++ b/core/src/main/kotlin/org/jetbrains/kotlinx/dataframe/jupyter/CellRenderer.kt
@@ -1,5 +1,6 @@
 package org.jetbrains.kotlinx.dataframe.jupyter
 
+import org.intellij.lang.annotations.Language
 import org.jetbrains.kotlinx.dataframe.io.DisplayConfiguration
 import org.jetbrains.kotlinx.dataframe.io.renderValueForHtml
 import org.jetbrains.kotlinx.dataframe.io.tooltipLimit
@@ -12,7 +13,9 @@ public data class RenderedContent(
 ) {
     public companion object {
 
-        public fun media(html: String): RenderedContent = RenderedContent(html, 0, null, false)
+        public fun media(
+            @Language("HTML") html: String,
+        ): RenderedContent = RenderedContent(html, 0, null, false)
 
         public fun textWithLength(str: String, len: Int): RenderedContent = RenderedContent(str, len, null, false)
 
diff --git a/core/src/test/kotlin/org/jetbrains/kotlinx/dataframe/rendering/RenderingTests.kt b/core/src/test/kotlin/org/jetbrains/kotlinx/dataframe/rendering/RenderingTests.kt
index 786e946649..c2caec3de4 100644
--- a/core/src/test/kotlin/org/jetbrains/kotlinx/dataframe/rendering/RenderingTests.kt
+++ b/core/src/test/kotlin/org/jetbrains/kotlinx/dataframe/rendering/RenderingTests.kt
@@ -20,6 +20,8 @@ import org.jetbrains.kotlinx.dataframe.api.parse
 import org.jetbrains.kotlinx.dataframe.api.schema
 import org.jetbrains.kotlinx.dataframe.api.toDataFrame
 import org.jetbrains.kotlinx.dataframe.api.with
+import org.jetbrains.kotlinx.dataframe.dataTypes.IFRAME
+import org.jetbrains.kotlinx.dataframe.dataTypes.IMG
 import org.jetbrains.kotlinx.dataframe.io.DisplayConfiguration
 import org.jetbrains.kotlinx.dataframe.io.escapeHTML
 import org.jetbrains.kotlinx.dataframe.io.formatter
@@ -227,4 +229,26 @@ class RenderingTests : TestBase() {
         val html = df.toStandaloneHTML()
         html.toString() shouldInclude "style: \"background-color"
     }
+
+    @Test
+    fun `render img`() {
+        val src = "https://github.com/Kotlin/dataframe/blob/master/docs/StardustDocs/images/gettingStarted.png?raw=true"
+        val df = dataFrameOf("img")(IMG(src))
+        df.toStandaloneHTML().toString() shouldInclude
+            """values: ["<img src=\"https://github.com/Kotlin/dataframe/blob/master/docs/StardustDocs/images/gettingStarted.png?raw=true\" style=\"\"/>"]"""
+    }
+
+    @Test
+    fun `render custom content`() {
+        val df = dataFrameOf("customUrl")(RenderedContent.media("""<a href="http://example.com">Click me!</a>"""))
+        df.toStandaloneHTML().toString() shouldInclude
+            """values: ["<a href=\"http://example.com\">Click me!</a>"]"""
+    }
+
+    @Test
+    fun `render iframe content`() {
+        val df = dataFrameOf("iframe")(IFRAME("http://example.com"))
+        df.toStandaloneHTML().toString() shouldInclude
+            """values: ["<iframe src=\"http://example.com\"""
+    }
 }