diff --git a/src/embedded/IterableActionRunner.ts b/src/embedded/IterableActionRunner.ts
new file mode 100644
index 00000000..c46d0910
--- /dev/null
+++ b/src/embedded/IterableActionRunner.ts
@@ -0,0 +1,121 @@
+export enum IterableActionSource {
+  PUSH = 'PUSH',
+  APP_LINK = 'APP_LINK',
+  IN_APP = 'IN_APP',
+  EMBEDDED = 'EMBEDDED'
+}
+
+export interface IterableAction {
+  type: string;
+  data: string;
+}
+
+export interface IterableActionContext {
+  action: IterableAction;
+  source: IterableActionSource;
+}
+
+interface IterableConfig {
+  urlHandler?: {
+    handleIterableURL(
+      uri: string,
+      actionContext: IterableActionContext
+    ): boolean;
+  };
+  customActionHandler?: {
+    handleIterableCustomAction(
+      action: IterableAction,
+      actionContext: IterableActionContext
+    ): boolean;
+  };
+}
+
+class IterableActionRunnerConfig {
+  static config: IterableConfig = {};
+}
+
+class IterableActionRunnerImpl {
+  private static TAG = 'IterableActionRunner';
+
+  executeAction(
+    context: any,
+    action: IterableAction | null,
+    source: IterableActionSource
+  ): boolean {
+    if (action === null) {
+      return false;
+    }
+
+    const actionContext: IterableActionContext = { action, source };
+
+    if (action.type === 'openUrl') {
+      return this.openUri(action.data, actionContext);
+    } else {
+      return this.callCustomActionIfSpecified(action, actionContext);
+    }
+  }
+
+  private openUri(uri: string, actionContext: IterableActionContext): boolean {
+    if (IterableActionRunnerConfig.config.urlHandler) {
+      if (
+        IterableActionRunnerConfig.config.urlHandler.handleIterableURL(
+          uri,
+          actionContext
+        )
+      ) {
+        return true;
+      }
+    }
+
+    window.open(uri, '_blank');
+
+    return true;
+  }
+
+  private callCustomActionIfSpecified(
+    action: IterableAction,
+    actionContext: IterableActionContext
+  ): boolean {
+    if (action.type && action.type !== '') {
+      if (IterableActionRunnerConfig.config.customActionHandler) {
+        return IterableActionRunnerConfig.config.customActionHandler.handleIterableCustomAction(
+          action,
+          actionContext
+        );
+      }
+    }
+    return false;
+  }
+}
+
+IterableActionRunnerConfig.config = {
+  urlHandler: {
+    handleIterableURL(
+      uri: string,
+      actionContext: IterableActionContext
+    ): boolean {
+      global.open(uri, '_blank', 'noopener,noreferrer');
+      return true;
+    }
+  },
+  customActionHandler: {
+    handleIterableCustomAction(
+      action: IterableAction,
+      actionContext: IterableActionContext
+    ): boolean {
+      let uri = '';
+      if (action.type.startsWith('action://')) {
+        uri = action.type.replace('action://', '');
+      } else if (action.type.startsWith('iterable://')) {
+        uri = action.type.replace('iterable://', '');
+      }
+
+      global.open(uri, '_blank', 'noopener,noreferrer');
+      return true;
+    }
+  }
+};
+
+export class IterableActionRunner extends IterableActionRunnerImpl {
+  static config = IterableActionRunnerConfig.config;
+}