diff --git a/jquery.tipTip.js b/jquery.tipTip.js
index 7eacf35..bf2a370 100644
--- a/jquery.tipTip.js
+++ b/jquery.tipTip.js
@@ -31,7 +31,7 @@
 			fadeIn: 200,
 			fadeOut: 200,
 			attribute: "title",
-			content: false, // HTML or String to fill TipTIp with
+			content: false, // HTML String or function  to fill TipTIp with
 		  	enter: function(){},
 		  	exit: function(){}
 	  	};
@@ -51,12 +51,7 @@
 		
 		return this.each(function(){
 			var org_elem = $(this);
-			if(opts.content){
-				var org_title = opts.content;
-			} else {
-				var org_title = org_elem.attr(opts.attribute);
-			}
-			if(org_title != ""){
+			if(opts.content || org_elem.attr(opts.attribute)){
 				if(!opts.content){
 					org_elem.removeAttr(opts.attribute); //remove original Attribute
 				}
@@ -99,6 +94,8 @@
 			
 				function active_tiptip(){
 					opts.enter.call(this);
+					var org_title = typeof opts.content === 'function' ? opts.content.call(org_elem, opts) : opts.content;
+					org_title = org_title || org_elem.attr(opts.attribute);
 					tiptip_content.html(org_title);
 					tiptip_holder.hide().removeAttr("class").css("margin","0");
 					tiptip_arrow.removeAttr("style");